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CONFERENCE AGENDA

Saturday, October 11, 2014

Time/Location Session Title, Description, and Related Information
1:00 PM - 4:00 PM
Atrium 2
National Board of Directors Meeting
Private Meeting

Sunday, October 12, 2014

Time/Location Session Title, Description, and Related Information
8:00 AM - 7:00 PM
Platinum Ballroom Foyer
Convention Registration Open
8:00 AM - 10:30 AM
Georgia Salon 1 & 2
Corporate Board of Governors Meeting
Private Meeting
  Concurrent Workshops
9:00 AM - 10:15 AM
Plaza Salon 1
HUD REO Workshop
Who can buy and sell HUD Homes, Neighborhood Stabilization Funds and HUD Homes, HUD's REO Activity, HUD Home Auctions, and Note Sales
Speaker: Nancy West, Marketing and Outreach Specialist, HUD/FHA - Santa Ana Homeownership Center
9:00 AM - 10:15 AM
Plaza Salon 2
Freddie Mac Standard Short Sale Workshop
11:00 AM - 12:30 PM
Platinum F - J
Latina Brunch
Event Title Sponsor: Better Homes & Gardens Real Estate
Participating Sponsor: New American Funding


Master of Ceremonies: Marisa Calderon, Chief of Staff/Deputy Executive Director, NAHREP
Opening Welcome: Teresa Palacios Smith, 2014 President Elect, NAHREP
Sponsor Remarks: Patty Arvielo, President, New American Funding
Sponsor Remarks & Moderation by: Sherri Chris, CEO, Better Homes & Gardens Real Estate
Better Homes Informative Panels: Design Trends, Lifestyle Approaches To Real Estate, Consumer Insights And Best Business Practices
Keynote Remarks: Sandra Guzman, Journalist, Author, Latina Entrepreneur
  Concurrent Workshops
11:00 AM - 12:30 PM
Plaza Salon 1
Auction.com Workshop
11:00 AM - 12:30 PM
Plaza Salon 2
RADIAN Workshop
11:00 AM - 12:30 PM
Plaza Salon 3
Charles Schwab Workshop
What Works: A Time-Tested Approach to Investing:
Need an investment plan? Discover Schwab's three-step approach based on time-tested principles.
Speaker: Frank Casillas - VP – Financial Consultant
12:30 PM - 1:00 PM
Platinum Foyer
Book Signing
Sandra Guzman, Journalist, Author, Latina Entrepreneur
12:00 PM - 1:00 PM
Lunch break
Please take this time to enjoy the many eateries in and around the JW Marriott at LA Live.
1:30 PM - 6:00 PM
Platinum Salon H - J
NAHREP Icons Mastermind Session
Juan Martinez, 2012 Top Latino Real Estate Agent
Leo Paraja, 2013 Top Latino Real Estate Agent

Mastermind Session
Juan Martinez, 2012 Top Latino Real Estate Agent
Leo Paraja, Keller Williams Realty
Danny Morel, Intero Real Estate
Marshall Carrasco, Marshall Realty

Roundtable Exercise Moderators: Leo Pareja, 2013 Top Latino Real Estate Agent
Juan Martinez, 2012 Top Latino Real Estate Agent
Roundtable Topics Include:
Spanish Language Radio
Social Media
Builder Relationships
Homebuyer seminars
Teambuilding (recruiting agents)
Relocation
Lead Generation Company Relationship
Referral networks
Database mining
Client appreciation parties
Video Marketing
Luxury market
International Buyers
Working with investors regular to flip or retain – Christian Fuentes
Institution investors
Teambuilding (recruiting agents)
Online advertising
Database mining
Mega Branding
Corporate Accounts

Roundtable Experts Include:
Marshall Carrasco, Marshall Realty
Danny Morel, Intero Real Estate
Angela Avilez, Century 21 Award
Luis Fernandez, Keller Williams Realty Group
Christian Fuentes, ReMax Top Producers

Wealth/Empowerment Speaker

Featuring Special Presentation by: Nely Galan Business Empowerment Workshop Session
1:10 PM - 2:45 PM
CRE Credit Services Workshop
Dispelling the most common myths and misconceptions about credit reporting and scoring: Covers the incorrect assumptions about Fair Isaac, Experian, Equifax, Transunion, Risk Models, Credit Reports.
Speaker: James Charlet, Nationally Recognized Credit Expert.
5:00 PM - 7:00 PM
Gold Ballroom
Salons 1 - 3
Welcome Reception in the Trade Show
Mix and mingle with other convention attendees while enjoying the live music, food and advanced pre-view of the trade show exhibit hall.
6:30 PM - 8:30 PM
JW MARRIOT POOL
VIP Reception: Platinum Member & Top 250 Latino Real Estate Agents (Invitation Only)
Sponsored by Century 21, Radian Guaranty and Alterra Home Loans
Unparalleled networking opportunity for Platinum Members, Top 250 Agent honorees, and invited industry guests. Hors d'oeuvres and drinks will be served while attendees are treated to Latin music.

Monday, October 13, 2014

Time/Location Session Title, Description, and Related Information
8:00 AM - 7:00 PM
Platinum Ballroom Foyer
Convention Registration Open
9:00 AM - 4:00 PM
Platinum Ballroom Foyer
Wells Fargo Convention Title Sponsor Lounge Open
9:00 AM - 10:15 AM
doors open at 8:40AM

Platinum Ballroom Salons D & E
Opening General Session
Sponsored by Conference Title Sponsor Wells Fargo

Our opening session kicks off the convention the presentation of this year's Latino Vanguard Award winners. This award celebrates the accomplishments of notable Latino leaders whose efforts have significantly improved the quality of life for Latinos in the United States. This special award presentation is followed by keynote remarks by a special guest speaker, stay tuned!

Welcome Opening: Sergio Barajas & Rich Hernandez, 2014 Host Committee Co-Chairs
Invocation: Cerita Battles, SVP, Diverse Segment, Wells Fargo Home Mortgage
Pledge of Allegiance
National Anthem: Michelle Delamore, American Idol Contestant
State of the Association: Jason Madiedo, 2014 NAHREP President
Vanguard Award Presentations
Top 250 Presentations: with Joe Nery,, Nery & Richardson LLC and NAHREP National Board of Directors

Sponsor Remarks & Keynote Introduction - stay tuned!
10:30 AM - 6:00 PM
Gold Ballroom
Trade Show & Latin Music Festival Opening & Ribbon Cutting Ceremony
Sponsored by Quicken Loans
This year's trade show features over 100 exhibitors and several live bands playing salsa, bachata, merengue, Rock en Español and other popular Latin music genres. This two-day trade show is the only place where Real Estate and Cultura Connect.

Ribbon Cutting:
Opening Remarks: Quicken Loans
Invasion Latina Bachata Band with Tribute to Anthony Santos
Taste of Harlem – Uptown Latin Jazz Featuring Special Guest Chino Nuñez
Taste of Puero Rico Bomba Plena
NAHREP Orchestra & Friends Aaron Acosta & Carlos Rosario with Musical Director Chino Nuñez
  Concurrent Educational Sessions
10:45 AM - 12:00 PM
Platinum Salon F
LENDER TRACK
Building Strategic Relationships with Hispanic Agents
SPONSORED BY WELLS FARGO
Refinance transactions are a thing of the past. Real estate agents are the key to long term success for loan originators. A panel of agents and their favorite loan officers will discuss their secrets to their successful relationships and share their proven strategies to acquire business from top real estate agents.

Introduction:
Moderator:
Panelists:
Tina Marie Estrada
Carlos Rodriguez
10:45 AM - 12:00 PM
Platinum Salon G
MARKETING/TECH TRACK
Brand management 101 - Learn the Techniques That Will Make Your Name the Biggest Real Estate Brand in Your Market
SPONSORED BY WELLS FARGO
Understand how to incorporate branding in your business and use personal branding techniques to sell yourself on-line. Attendees will understand how to utilize advertising and branding with the use of apps, videos, TV commercials and radio commercials. In this session you will understand how to assess your current brand, create a game plan and build and manage your brand in the future.

Introduction:
Moderator: Joe Castillo
Panelists:
Daisy Lopez Cid
10:45 AM - 12:00 PM
Platinum Salon H
PERSONAL GROWTH TRACK
Los Coaches
SPONSORED BY WELLS FARGO
Tiger Woods, Lebron James and the top real estate agents in the country all use coaches. Hear from some of the most well-known business and real estate coaches in the industry. Understand their techniques to training and accelerate your professional growth. Coaching provides organization, accountability, personal health and well-being tools which ultimately build well-rounded individuals and in turn builds success. Get ready to take it to the next level!

Introduction:
Moderator: JJ Lopez
Panelists:
Luis Padilla
Ismael Betancourt
10:45 AM - 12:00 PM
Platinum Salon I
BUSINESS BUILDING TRACK
Build Your Business by Working With Investors
SPONSORED BY WELLS FARGO
Investors and corporate clients expect their real estate agents to have a certain level of knowledge and expertise about financial investments. Cap rates, Cash on Cash and ROI are terms agents who work with sophisticated investors need to understand. Hear from agents who work primarily with investors and learn how they acquired the skills and key relationships that are making them millions.

Introduction:
Moderator: Angela Avilez
Panelists:
Robert Fragoso
Denise Whitty
Auction.com
10:45 AM - 12:00 PM
Platinum Salon J
BUSINESS BUILDING TRACK
Keeping Current Matters Workshop W/ Steve Harney
SPONSORED BY WELLS FARGO

Introduction:
Moderator: Helen Archer
Panelists:
Steve Harney
12:15 PM - 1:45 PM
doors open at 12:00PM

Platinum Ballroom Salons D & E
Keynote Luncheon
Sponsored by Bank of America
NAHREP's annual Keynote Luncheon is a ticketed event which features acknowledgement of the annual Ernest J. Reyes Award. Formerly titled the Founder's Award, this special distinction is This exciting event is followed by a Special Keynote presentation from Latina empresario and business magnate Nely Galan with special guest Charo. Known as one of the wealthiest entrepreneurs in Beverly Hills, Charo will share the secrets to her financial success, which includes her savvy investments in real estate. The luncheon ticket includes a plated meal.

Master of Ceremonies: Teresa Palacios Smith, 2014 President Elect, NAHREP
Invocation: Jose Velazquez, Bank of America
Ernest J. Reyes Award Presentations:
Honorees:
Tony Cardenas, US Representative
Tanya Reu, Sr. VP Realogy Corporation

Keynote Address: María del Rosario Mercedes Pilar Martínez Molina Baeza (Charo)
  Concurrent Educational Sessions
2:00 PM - 3:15 PM
Platinum Salon F
LENDER TRACK
Top Producer Lender Panel: Take Your Loan Business from 5 to 50 Closings a Month
SPONSORED BY WELLS FARGO
Top volume loan agents discuss strategies to take loan origination businesses from good to world class.

Moderator: Desolina Avila
2:00 PM - 3:15 PM
Platinum Salon G
MARKETING/TECH TRACK
Video Marketing- Create Your Own Viral Video
SPONSORED BY WELLS FARGO
Latinos use social media more than any other demographic. Our branding experts will walk you through how to make your own personal viral video to be used to enhance your brand and business identity. Experts will walk you through how to create messaging and post videos on social media, while producing worthy content, in order to receive the best recognition and attention on-line.

Introduction:
Moderator: Rich Hernandez
Speakers:
Warrick Price
2:00 PM - 3:15 PM
Platinum Salon H
PERSONAL GROWTH TRACK
Build Your Personal Wealth and Retire with Millions
SPONSORED BY WELLS FARGO
As a small business owner, agents need the tools and financial planning to properly build personal wealth. When it comes to understanding your business taxes, saving for retirement, and making strong investments that pay off in the long run, these experts will provide creative tools for the self-employed.

Introduction:
Moderator: JR Martinez
Panelists:
Jennifer Nelson
W. Eddie Speed
2:00 PM - 3:15 PM
Platinum Salon I
BUSINESS BUILDING TRACK
Whoever controls the inventory wins the game: How to get to 100 listing a year
SPONSORED BY WELLS FARGO
Experts will lead an interactive discussion and networking session, offering examples on how to overcome the most common objections and the techniques that will build your skills and boost your confidence as an agent.

Introduction:
Moderator: Danny Morel
Panelists:
Alicia Trevino
2:00 PM - 3:15 PM
Platinum Salon J
BUSINESS BUILDING TRACK
Un Monton de Listings: Lead generation companies that help you find more listings
SPONSORED BY WELLS FARGO
More and more agents are using lead generation companies to assist in building a listing based business. Find out how these companies work, how they can help you grow your business and what tools and expectations are needed when working with a lead generation service.
Introduction:
Moderator: Steve Cruz
Panelist:
Severiano Fernandez
  Concurrent Educational Sessions
3:30 PM - 4:45 PM
Platinum Salon F
LENDER TRACK
New Loan Products for Home Buyers
SPONSORED BY WELLS FARGO
The lending industry is beyond Freddie and Fannie – jumbo products, portfolio products and even subprime are starting to reemerge. This session will include a panel of experts who will discuss some of the products entering the market and will include a discussion about products are expected to emerge in the coming years.

Moderator: Tino Diaz
Panelists:
Mark Ciolfi
3:30 PM - 4:45 PM
Platinum Salon G
MARKETING/TECH TRACK
Creating the Right Company Culture for Mega Success
SPONSORED BY WELLS FARGO
Understand why "Vision, Values, Practices and People" are necessary components to building a dynamic corporate culture. These important elements strengthen the business, increase personnel retention and bring future clients in the door. Specialists share why they love their companies and offer tools to become a successful broker owner and build your own empire.

Introduction:
Moderator: Waldo Herrera
Panelists:
Danny Morel
AZ Araujo
Luis Fernandez
3:30 PM - 4:45 PM
Platinum Salon H
BUSINESS BUILDING TRACK
The Million Dollar Team
SPONSORED BY WELLS FARGO
Are you a successful agent ready to take your business to the next level? It might be time for you to become a team leader. This session will dive into how to build a highly functioning and top producing sales team Learn about the systems and strategies that have helped top agents become super teams.

Speaker: Christian Fuentes
3:30 PM - 4:45 PM
Platinum Salon I
BUSINESS BUILDING TRACK
How I Tripled by Deals in 12 Month
SPONSORED BY WELLS FARGO
Learn how to implement new and different approaches to prospecting, marketing plans, and strategic business development. Understand the intricacies of real estate sales and the disciplines necessary to become a "super-agent".

Panelists:
Tony Delgado
Victor Nino
Albert Yabor
3:30 PM - 4:45 PM
Platinum Salon J
BUSINESS BUILDING TRACK
Wells Fargo Union Plus Workshop
SPONSORED BY WELLS FARGO

Tuesday, October 14, 2014

Time/Location Session Title, Description, and Related Information
8:00 AM - 7:00 PM
Platinum Ballroom Foyer
Convention Registration Open
9:00 AM - 5:00 PM
Gold Ballroom
Convention Trade Show & Latin Music Festival Open
This fusion of business and cultura continues at this year's trade show with bachata, merengue, Rock en Español and other popular Latin music genres playing throughout the day.

Opening Remarks: Quicken Loans

Trio Ellas to Include Special NAHREP Guest Singers
Taste of Jazz tribute to Tito Rodriguez
Cumbia All Stars
Mariachi Tesoro
NAHREP Negocios Snapshot Speakers – Informative Contributions – Christian Fuentes, AZ Araujo, Luis Padilla, Luis Fernandez, Alicia Trevino, Albert Yabor, Fabian Casarez, Danny Hernandez
9:00 AM - 4:00 PM
Platinum Ballroom Foyer
Wells Fargo Convention Title Sponsor Lounge Open
9:00 AM - 10:45 AM
doors open at 8:40AM

Platinum Ballroom Salons D & E
General Session II: CEO Townhall & Wealth Project
This exciting event is consists of three CEO Townhall segments featuring C-level executives from top industry companies. Hispanics were the hardest hit demographic during the recent housing crisis, losing over 2/3 of their household wealth. This inspired our organization to develop the NAHREP Wealth Project. We share the blueprint outlining suggested actions needed by companies within the industry to contribute to achieving the goal to triple Hispanic household wealth in the next 10 years.

Franchise Townhall

Moderator:
Speakers:
1. Mark Willis, CEO, Keller Williams
2. Rick Davidson, CEO, Century 21
3. Rick Sharga, EVP, Auction.com
Lender Townhall (45 min)

Moderator: Dave Stevens, CEO, Mortgage Bankers Association
Speakers:
4. Jason Madiedo, CEO, Alterra Home Loans
5. Teresa Bryce – Bazemore, President, Radian Guaranty
6. Steve Boland, Bank of America
7. Bill Emerson, CEO, Quicken Loans
8. Brad Blackwell, EVP, Wells Fargo Home Mortgage
9. Scott Bristol, President, Prime Lending
Wealth Project Townhall

Moderator: Dave Stevens, CEO, Mortgage Bankers Association
Speakers:
1. Henry Cisneros, Cityview
2. Monica Lozano, US Hispanic Media Inc.
3. Antonio Villaraigosa, LA Mayor
10:30 AM - 1:00 PM
Please take time to network and enjoy the trade show & Latin music festival.
1:00 PM - 2:30 PM
Platinum Ballroom Salons D & E
General Session III – 53 Million and One
This session features the world premiere of 53 Million and One sure to inspire audiences with a firsthand understanding of the Latino experience. The one man performance is followed by a business building presentation from a top real estate industry coach set on helping you grow your business. So get ready to be inspired and take action.

Sponsor Remarks: Rick Davidson, CEO, Century 21

NAHREP Speakers Bureau featuring Jerry Ascencio, NAHREP 2012 President and Broker/Owner San Fernando Realty
"53 Million and One"
The increasing political and economic strength of the Latino population has stimulated a growing interest in the culture and the emotional drivers behind this explosive demographic. Latinos themselves are seeking ways to create stronger bonds and a better understanding of their own cultural roots. This one man multi-media show will take the audience on a journey that will highlight the common challenges and experiences that have shaped the Latino community in America, including why homeownership and an entrepreneurial spirit are interconnected with Latino culture. For anyone interested in the Latino experience, this is the one event that you are guaranteed to never forget!

Talkback:
Rick Davidson, CEO, Century 21
Gary Acosta, NAHREP Co-founder & CEO
Jerry Ascencio, NAHREP 2012 President and Broker/Owner San Fernando Realty
  Concurrent Educational Sessions
3:15 PM - 4:30 PM
Platinum Salon H
BUSINESS BUILDING TRACK
Foreign National Buyers: Growing Market or Fad? The Unique Steps Involved in Closing These Transactions First American Title Company
SPONSORED BY WELLS FARGO
3:15 PM - 4:30 PM
Platinum Salon J
BUSINESS BUILDING TRACK
Win More Business With The State of Hispanic Homeownership Report
SPONSORED BY WELLS FARGO
Agents and Lenders from around the country are using this powerful report as part of their listing and sales presentations to win more business from the competition. Learn the data points from the report and how you can use them to close more deals, both for realtors and lenders.

Moderator: Armando Tam
Speaker: Marisa Calderon
5:00 PM - 8:00 PM
Platinum Ballroom Foyer
Dinner break
Convention guests are invited to enjoy a light dinner on property or at one of the many nearby venues in the LA Live complex before returning for the can't-miss Red Carpet After-Party. Walking directions and information will be available at the convention concierge kiosk in the Platinum Ballroom Foyer
8:00 PM - 11:00 PM
Platinum Ballroom Salons D & E
Red Carpet After Party
The event will feature a headliner performance and includes musical performance by Grammy Award winning artist Chino Nuñez as he leads the NAHREP Orchestra.

NAHREP Orchestra and Friends
Performance by Michelle Delamore, American Idol Contestant
DJ Buddha
NAHREP Orchestra featuring Janeen Puente, the granddaughter of Tito Puente, known as the King of Latin Music, performs Tribute to Celia Cruz. Performances include Chino Nuñez and Friends

This is a ticketed event and includes music, entertainment, a lounge style atmosphere, light hors d'oeuvres and one drink ticket, cash bar open throughout the evening.

Ticketed event

2014 BREAKOUT SESSIONS

Click on the track title to view details of available sessions

Build Your Investor Business by Working With Investors
Investors and corporate clients expect their real estate agents to have certain level of knowledge and expertise about financial investments. Cap rates, Cash on Cash and ROI are terms agents who work with sophisticated investors need to understand. Hear from agents that work primarily with investors and learn how they acquired the skills and key relationships that are making them millions.

"Whoever controls the inventory wins the game" How to get to 100 listings a year
Experts will lead an interactive discussion and networking session, offering examples on how to overcome the most common rejections and the techniques that will build your skills and boost your confidence as an agent.

How I went from 6 Deals to 102 in 12 Months
Learn how to implement new and different approaches to prospecting, marketing plans, and strategic business development. Understand the intricacies of real estate sales and the disciplines necessary to become a "super-agent".

Move Up Your Price Points – Working with "Higher End" Listings
Work less and make more! Learn how you can increase the sales price of your transactions and earn higher commissions. Our experienced speakers share their tips and techniques to break into higher end markets.

Close More Deals by Working With the Nation's First Latino Superstar Referral Program
Peer to peer referrals are on the rise – especially for Latino agents. Learn how to increase your closings and profits by joining a powerful real estate referral program.

Un Monton de Listings: Lead generation companies that help you find more listings
More and more agents are using lead generation companies to assist in building a listing based business. Find out how these companies work, how they can help you grow your business and what tools and expectations are needed when working with a lead generation service.

Mastermind 101 – What do the Top Agents in the Country have in common? They mastermind with other top agents
Mastermind groups are a great way to gain advice and insights and inspiration from other top agents from around country – and their free! Learn about how other Latino agents are sharpening their business skill sets by leveraging this powerful technique. Maybe you will become a NAHREP ICON.

Win More Business with The State of Hispanic Homeownership Report
Agents from around the country are using this powerful report as part of their listing and sales presentations to win more business from the competition. Learn the data points from the report and how you can use them to close more deals.

The Million Dollar Team
Are you a successful agent ready to take your business to the next level? It might be time for you to become a team leader. This session will dive into how to build a highly functioning and top producing sales team. Learn about the systems and strategies that have helped top agents become super teams.

Build Your Personal Wealth and Retire with Millions
As a small business owner, agents need the tools and financial planning to properly build personal wealth. When it comes to understanding your business taxes, saving for retirement, and making strong investments that pay off in the long run, these experts will provide creative tools for the self-employed.

Los Coaches
Tiger Woods, Lebron James and the top real estate agents in the country all use coaches. Hear from some of the most well-known business and real estate coaches in the industry. Understand their techniques to training and accelerating your professional growth. Coaching provides organization, accountability, personal health and wellbeing tools which ultimately build well-rounded individuals, which in turn builds success. Get ready to take it to the next level!

Brand management 101 - Learn the Techniques That Will Make Your Name the Biggest Real Estate Brand in Your Market
Understand how to incorporate branding in your business and use personal branding techniques to sell yourself on-line. Attendees will understand how to utilize advertising and branding with the use of APPS, videos, TV commercials and radio commercials. In this session you will understand how to assess your current brand, create a game plan and build and manage your brand in the future.

Video Marketing- Create Your Own Viral Video
Latinos use social media more than any other demographic. Our branding experts will walk you through how to make your own personal viral video to be used to enhance your brand and business identity. Experts will walk you through how to create messaging and post videos on social media, while producing worthy content, in order to receive the best recognition and attention on-line.

Creating the right Company Culture for mega success
Understand why "Vision, Values, Practices and People" are necessary components to building a dynamic corporate culture. Which in turn strengthens the business, increases personnel retention and brings future clients in the door. Specialists share why they love their companies and offer tools to become a successful broker owner and build your own empire.

Building Strategic Relationships with Hispanic Real Estate Agents
Refinance transactions are a thing of the past. Real estate agents are the key to long term success for loan originators. A panel of agents and their favorite loan officers will discuss their secrets to their successful relationships and share their proven strategies to acquire business from top real estate agents.

Top Producer Lender Panel: Take Your Loan Business from 5 to 50 Closings a Month
Top volume loan agents discuss strategies to take loan origination businesses from good to world class.

New Loan Products for Home Buyers
The lending industry is beyond Freddie and Fannie – jumbo products, portfolio products and even subprime are starting to reemerge. This session will include a panel of experts who will discuss some of the products entering the market and will include a discussion about products are expected to emerge in the coming years.

Convention Sponsors

© 2014 – THE NATIONAL ASSOCIATION OF HISPANIC REAL ESTATE PROFESSIONALS®
591 Camino de la Reina, Suite 720
San Diego CA 92108
TEL: (858) 622-9046    nahrep.org
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