AGENDA

Our world-class slate of speakers set the stage and inspire us to grab that blueprint to generational wealth building with our live broadcast from September 24 through the 27th! Feeling inspired? Let’s put that into motion within the industry from September 29th to October 1st! Learn from the top educators and hear how the top producers reach the peak with these Breakout Sessions centered around Mindset, Sales Mastery, and Entrepreneurship. Need more? Join the elite in sponsor-led workshops with demand driven content straight from the industry, all from the second half of NAHREP at L’ATTITUDE Sep 29-Oct 1!

Wednesday, September 23
 
5:00 PM – 6:00 PM PDT
WELCOME KICK-OFF
Sponsored by U.S. Bank

Lenny McNeil
 
Thursday, September 24: Mindset
10:15 AM – 12:45 PM PDT
General Session I – Opening General Session
 
2:45 PM – 4:15 PM PDT
General Session II
Keynote Speaker: Deepak Chopra
Deepak Chopra
 
Friday, September 25: Sales Mastery
10:15 AM – 12:45 PM PDT
General Session III
Keynote Address | Speaker: Mike Ferry
Producers Panel | Moderator: Mike Ferry
Mike Ferry
 
3:15 PM – 4:45 PM PDT
General Session IV
Keynote Address | Speaker: Matthew Ferry
Producers Panel
Speakers: Mike Miedler, Mike Ferry, and Matthew Ferry
Mike Miedler
Matthew Ferry
 
Saturday, September 26: Wealth Management & Entrepreneurship
10:15 AM – 12:15 PM PDT
General Session V
Keynote Address | Speaker: David Bach
David Bach
 
3:15 PM – 5:15 PM PDT
General Session VI
Keynote Address | Speaker: Nely Galán
Nely Galán
 
Sunday, September 27: L'ATTITUDE Focus on Media & Film
10:30 AM – 11:30 AM PDT
Sabores: A Culinary Experience
Sponsored by PrimeLending, a PlainsCapital Company

 
Tuesday, September 29
 
Breakout Sessions Sponsored by Bank of America



 
9:00 AM PDT
Master your Mindset
Where’s your head at? Successful practitioners create and nurture small but consistent habits that drive them to not only succeed but excel. A panel of mega-producers will share their daily habits for mindset that prepare them both mentally and physically for optimal productivity.

  • Salvador Gonzalez, Real Estate Associate, RE/MAX MiCasa
  • Blair Myers, Agent, Better Homes and Gardens® Real Estate Metro Brokers
  • Juan Umanzor, Agent, Long & Foster
  • Moderator | Mark Dimas, Broker Owner, Mark Dimas Properties

 
9:00 AM PDT
MEETING DEMAND BY DIVERSIFYING YOUR TEAM
Buying a home is often the largest and most confusing financial transaction families engage in during their lifetime. When experience, language, and cultural barriers are added to that equation, the process is even more overwhelming. NAHREP estimates that the number of culturally competent Latino realtors and mortgage professionals will need to double in order to meet the growing demand from Hispanic homebuyers. Learn from business leaders who have successfully expanded diversity within their teams to capture new market share.

  • Joseph A. Gutierrez, Managing Director, Community Lending and Industry Relations, Union Bank
  • Tricia Haley, SVP, Inclusion and Diversity Segment Lead, Truist
  • Marc Hernandez, EVP, Retail Lending, Alterra Home Loans
  • Fred Underwood, Director, Diversity | Community and Political Affairs, NATIONAL ASSOCIATION OF REALTORS®
  • Moderator | Maria Vergara, Director Strategic Business and Relationship Team, Fannie Mae

 
11:00 AM PDT
HOW TO AMPLIFY YOUR WINNING STREAK
“Plan to win. Prepare to win. Expect to Win.”- Zig Ziglar Contrary to popular belief, strong business relationships are not built on compromise. Learn to change your negotiation skills to win the deal while making the other party feel they have won too.

  • Jesus Cruz, Sr. Loan Ocer and Branch Manager, Alterra Home Loans
  • Sarah Hernandez-Cox, Associate Loan Originator, PrimeLending, a PlainsCapital Company
  • Mauricio Perez, Head Broker, Keller Williams Realty
  • Moderator | Neily Soto, Broker and Managing Partner, Century 21 North Shore Soto

 
11:00 AM PDT
RAISING MONEY-WISE KIDS POWERED BY CHARLES SCHWAB
It’s never too early or too late for children to begin to grasp the importance of financial concepts. In this investing workshop, you’ll get the tools you need to prepare your children to handle money matters such as saving, budgeting, setting financial goals, avoiding debt, establishing good credit, and investing. It’s the first step to raising financially savvy kids.

  • Lesandro Mena, Vice President – Financial Consultant | La Jolla Branch, Charles Schwab

 
1:00 PM PDT
INCREMENTAL SUPERSTARDOM
In sports and in business, practice doesn’t make perfect. Perfect practice makes perfect. A unique panel of exceptional agents with modest beginnings will discuss how work ethic and incremental habits that has yielded them exponential results.

  • Tristan Ahumada, CEO, Lab Coat Agents
  • Rosie Gonzalez, Agent, Coldwell Banker Residential Brokerage
  • Matias Rosales, Realtor and Chief Operations Manager, Realty One Group
  • Moderator | Alicia Trevino, CEO, Alicia Trevino International

 
1:00 PM PDT
FREDDIE MAC DREAMAKER PROGRAM BROUGHT TO YOU BY CHASE

  • Jason Jeffries, Sr. Affordable Lending Manager, Affordable Lending and Access to Credit, Freddie Mac
  • Melinder Nypen, Executive Director of Affordable Lending , Freddie Mac
  • Brian William Scholz, National Trainer in Customer Education Services, Freddie Mac
  • Moderator | George Hernandez, Sales Strategy Support Manager, Home Lending, Chase

 
3:00 PM PDT
HOW PANDEMIC-INDUCED RISK AVERSION IS TIGHTENING CREDIT
While interest rates are at record lows, many would-be homebuyers and refinancers are being shut out of market. Many lenders have tightened credit score, down payment and DTI requirements, beyond existing secondary market guidelines. A panel of mortgage executives will share how these changes could impact the market long term, particularly for communities of color.

  • Nora Guerra, Single Family Affordable Lending Manager, Freddie Mac
  • Jonathan Lawless, VP of Product Development and Affordable Housing, Fannie Mae
  • Steve Lujan, Director, Multicultural Business, Radian Guaranty Inc.
  • Emre Sahingur, SVP Predictive Analytics, Research and Product Management, VantageScore Solutions, LLC
  • Moderator | Neil Terc, President, YourCasa and SuCasa.com

 
3:00 PM PDT
MORTGAGE LENDING INNOVATIONS IN THE CURRENT ENVIRONMENT POWERED BY BANK OF AMERICA
In the current environment, businesses have needed to adapt in order to meet changing marketing conditions. The best in the industry have adopted new business practices and innovative technology to ensure they can continue to eectively serve high volumes of potential buyers. Learn from top mortgage executives on how their businesses have been able to pivot and allow their clients to take advantage of record low interest rates without falling victim to a pandemic-induced disruption.

  • AJ Barkley, Neighborhood Lending Executive, Bank of America
  • Mike Dawson, VP, Aordable Lending Strategies and Initiatives, Single-Family Client and Community Engagement Division, Freddie Mac
  • Michael Innis-Thompson, SVP | Head of Community Lending and Development, TD Bank, America's Most Convenient Bank
  • Jose Pascual, Director of Mortgage Originations, BBVA
  • Moderator | Joe Nery, Partner, Nery and Richardson, LLC

 
Wednesday, September 30
9:00 AM PDT
MAKE IT OR BREAK IT
Being good is not good enough, the name of the game is to rise among the best. Understanding your personal “why” can give you the mindset to fast track your career to a whole new level. Learn from iconic real estate professionals on how you can parlay your success in business to building a purpose-driven life loaded with rich and fulfilling experiences.

  • Veronica Figueroa, Figueroa Team by eXp Realty
  • Josue Soto, CEO, Soto Legacy Group Powered by eXp Realty
  • Moderator | Rob Chevez, CEO, The CAZA Group

 
9:00 AM PDT
THE VALUE OF OWNING A REAL ESTATE FRANCHISE POWERED BY RE/MAX
An insider’s look at the value of franchising to establish, operate and build your own real estate business. This workshop, led by a 30+ year industry veteran, will provide insight to value of franchising, competitive advantages, collective power of a brand, impact on industry and community and growing your business in a peer-based network of professionals.

  • Peter Luft, RE/MAX, VP Franchise Sales, RE/MAX, LLC
  • Joe Castillo, Owner and Managing Broker, RE/MAX Mi Casa and RE/MAX In the Village
  • Daisy Lopez-Cid, Broker/Owner, RE/MAX Premier Properties

 
11:00 AM PDT
MILLIONAIRE MAKERS: LEVEL UP YOUR WEALTH
Don’t just put your money in the bank, make it work for you like you worked to earn it! Investing isn’t only for the rich, it’s how you get rich! Learn from a group of self-made millionaires on how to utilize the power of your network, and amplify wealth by building and scaling businesses. Turn income into passive income so you can slide over to the passenger seat and enjoy the ride.

  • Juan Martinez, Broker/Owner, Century 21 Martinez and Associates
  • Bo Menkiti, Founder and CEO, Keller Williams Capital Properties
  • Moderator | Nora Aguirre, Associate, Century 21 Americana

 
11:00 AM PDT
LENDING IN 2020 AND BEYOND—THE NEW NORM POWERED BY NEW AMERICAN FUNDING
Join New American Funding for the latest and greatest industry updates, Latino lending trends and opportunities on how to capitalize in the market.

  • Patty Arvielo, President, New American Funding
  • Rick Arvielo, CEO, New American Funding
  • Frank Fuentes, National Vice President MCL, New American Funding

 
1:00 PM PDT
HOW THE GSE MARKET FEE WILL IMPACT THE REFINANCE MARKET
As the GSEs make moves to raise capital and exit conservatorship, FHFA has authorized a new adverse market fee of 50 basis point for refinances over $125,000 beginning on December 1. While FHFA has delayed the fee to the end of the year as families continue to brace themselves during the pandemic, it may be not be long enough. A panel of mortgage experts will weigh in on how exactly the refinance market might suer in response to these heightened fees.

  • Todd Johnson, SVP - Midwest Division Retail Sales Manager, Retail National Product and Pricing Sponsor, Wells Fargo Home Mortgage
  • Jason Obradovich, CIO, New American Funding
  • Moderator | Armando Falcon, CEO, Falcon Capital Advisors LLC

 
1:00 PM PDT
MANAGING CONSUMER & TEAM EXPECTATIONS IN THE ‘NEW NORMAL’ POWERED BY ZILLOW
For over a decade, Zillow has been on the forefront of innovation in the real estate industry. What started with the Zestimate has evolved into a bigger, bolder mission: Give people the power to unlock life’s next chapter. And with the unprecedented health & economic crisis, many have had to adapt how they approach life and business with a new lens. Hear from Zillow leaders on how they adapted to create a safe space for their teams to be themselves, connect, and do great work to innovate on behalf of their partners and customers.

  • Luis Poggi, Vice President of Product, Zillow Group
  • Leo Sanchez, Senior Director of Business Agility, Zillow Group
  • Pedro Zapata, Regional Director of Field Operations, Zillow Group

 
3:00 PM PDT
WHAT’S YOUR LEGACY?
Once you build your empire, you have to take steps to protect it and eventually pass it on. Live your life by design and secure the blueprint for your future generations’ livelihood.

  • Oralia Herrera, Broker, Century 21 T.K.
  • Alan Meltzer, CEO, NFP | The Meltzer group
  • Diana Sifuentes, REALTOR®, Berkshire Hathaway
  • Moderator | Dionne Cuello, VP, Diverse Market Segments, Citibank

 
Thursday, October 1
9:00 AM PDT
OWNING OBJECTIONS POWERED BY CENTURY 21
A random search on Google for "real estate objection handlers" will turn up over 150,000 hits—and yet agents struggle in the face of objections from sellers and buyers. It's not because they can't find the answers, but because they lack the skills and the structure to confidently face "rejection" and turn objections into opportunities to demonstrate their competence and professionalism. Owning Objections is designed to provide agents with the resources and practice they need to build responses to the most common – and a few of the craziest – objections they hear every day.

  • Kathryn Carr, Senior Trainer, Century 21 Real Estate LLC

 
11:00 AM PDT
MIRROR, MIRROR ON THE WALL
Scaling your business takes bravery and sacrifice. The first step? Fire yourself and hire strategically, so you can grow and expand your business. Learn how to create opportunity for your sta to increase ROI and grow profits. This expert panel will provide you with the steps to start removing yourself from the equation and still yield the maximum results you’re looking for.

  • David Acosta, Principal, David Acosta Group
  • Joe Castillo, Owner and Managing Broker, RE/MAX Mi Casa and RE/MAX In the Village
  • Andres Serafini, Founder, Washington Group Real Living
  • Moderator | Latonia Donaldson, VP-Dir. Multicultural Lending, PrimeLending, A PlainsCapital Company

 
11:00 AM PDT
WORKSHOP: CUSTOMER DIVERSIFICATION: HOW DIVERSITY CAN IMPACT YOUR BUSINESS AND BEYOND POWRED BY ALLSTATE
Is your business diversifying enough to take advantage of the shifting marketplace? Are you missing out on opportunities because of your lack of customer diversification? Join us for an action-oriented discussion among industry thought leaders that will help you grow your business in multiple impactful ways.

  • Alexander Chaparro, Managing Broker, Century 21 Affliated
  • Jose Gomez, Principle, Gomez Insurance Agency
  • Carmen Mercado, Senior Affordable Lending Manager, Client and Community Engagement, Freddie Mac

 
1:00 PM PDT
ARE YOU GENERIC OR ARE YOU A BRAND?
Having a social media account isn’t enough to boost your business, it’s what you do with it that matters. Businesses that can establish themselves as a strong brand will no doubt gain the most from an increasingly virtual environment. Shape the story you tell about yourself, and your business, with help from experts to build a compelling personal brand that attracts leads and inspires customer loyalty.

  • Alex Mosquera, Broker Owner, Terra REALTORS®
  • Tania Murray, Southwest Regional Manager, New American Funding
  • Nuria Rivera, CEO, Novation Title
  • Moderator | Jason P. Riveiro, Director, Global Development and Growth Markets, Realogy Holdings Corp.

 
1:00 PM PDT
WORKSHOP: MORTGAGE INSURANCE ESSENTIALS POWERED BY RADIAN GUARANTY
Mortgage Essentials in this course you will learn the basics of Mortgage Insurance. This will include an overview of how it works, the different types of Mortgage Insurance products and how it can be cancelled on a mortgage loan.

  • Steve Lujan, Director, Multicultural Business, Radian Guaranty Inc.
  • Tammy Robinson, Radian National Training Manager, Radian Guaranty Inc.

 
3:00 PM PDT
CREATING ACCESS TO CAPITAL FOR LATINX COMMUNITIES
One important avenue for raising capital can be utilizing Community Development Financial Institutions (CDFI), institutions with a common mission of expanding economic opportunities for homeowners, businesses owners and residents in low- to moderate-income communities. Join a panel for community leaders that can enlighten you on how to access this funding for your clients and your businesses.

  • Susan Greene, Senior Vice President, Bank of America
  • Mark Madrid, CEO, Latino Business Action Network
  • Moderator | Noerena Limón, SVP of Public Policy and Industry Relations, NAHREP

 
3:00 PM PDT
THE VIEW FROM THE TOP: AN INTERVIEW WITH COLDWELL BANKER’S RICARDO RODRIGUEZ POWERED BY REALOGY
An Interview with Coldwell Banker’s Ricardo Rodriguez: Ricardo Rodriguez, NAHREP’s top agent by volume and head of Ricardo Rodriguez & Associates, Coldwell Banker’s top team in the Northeast, will share the secrets to his meteoric rise: how infiltrated the challenging luxury market, how he developed a powerhouse team, and how he became a go-to thought leader in the real estate industry and beyond. Interviewed by Marlene Fernandez from Coldwell Banker’s Global Luxury program, will share his personal story, discuss his commitment to the communities he serves, and answer your questions.

  • Marlene Fernandez, Luxury Engagement Manager, Coldwell Banker
  • Ricardo Rodriguez, Team Lead, Ricardo Rodriguez and Associates, Coldwell Banker Realty

 

DAY 1  •  THURS, SEP 24

MINDSET

Deepak Chropra will speak on the importance of mindset.

DAY 2  •  FRI, SEP 25

SALES MASTERY

Bring your business performance to new levels. Confirmed speakers include Mike Ferry and Matthew Ferry

DAY 3  •  SAT, SEP 26

WEALTH MANAGEMENT
AND ENTREPRENEURSHIP

Create your own blueprint for building generational wealth for you and your family. Confirmed speakers include Nely Galán.

DAY 4  •  SUN, SEP 27

L’ATTITUDE FOCUS
ON MEDIA AND FILM

Focused on the next U.S. Latino superstars in entertainment, on-screen, sports, and music.