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Thursday
September 22
Friday
September 23
Saturday
September 24
Sunday
September 25

AGENDA

Wednesday, September 21
5:00 PM–6:00 PM
Welcome Reception Powered by U.S. Bank
The celebration begins with a lively Welcome Reception powered by U.S. Bank. Enjoy live music, hear from NAHREP leadership, and network with peers and industry leaders from around the nation!
  • Sponsor Remarks | Lenny McNeill, EVP National Managing Director – Strategic Markets and Consumer Lending, U.S. Bank
  • Opening Remarks | Nuria Rivera, 2022 NAHREP President-Elect, CEO, Novation Title Insurance Agency
  • MC | Sara Rodriguez, Hispanic Wealth Chairperson, CEO, Titan Title LLC
Thursday, September 22
8:00 AM–5:00 PM
Platinum Lounge Hours
Come relax and enjoy the benefits of your NAHREP Platinum membership in the Platinum Lounge! Enjoy refreshments and community in this private, tranquil space.
10:00 AM–11:30 AM
General Session I
 
As homeownership is the primary source of household wealth for most Americans, NAHREP members play a critical role in growing Latino wealth.
  • Opening Remarks | Gary Acosta, Co-Founder & CEO, NAHREP | Co-Founder, L'ATTITUDE
  • MC | Nuria Rivera, 2022 NAHREP President-Elect, CEO, Novation Title Insurance Agency
 
State of the Association
2022 NAHREP President Luis Padilla celebrates recent progress in NAHREP’s work to increase sustainable Hispanic homeownership. NAHREP members play a critical role in transforming communities.
  • Luis Padilla, 2022 NAHREP President, CEO, The Padilla Team at RE/MAX Advance Realty
 
PIONEER: Break Barriers and Scale Your Business
From Zumba Fitness to Beautyblenders, Latino entrepreneurs and creators are leading the New Mainstream Economy. Be inspired and move break the barriers to reach new heights with three-time Emmy Award winning host and best-selling author, Gaby Natale.
  • Gaby Natale,
 
Workshops 
2:30 PM–3:30 PM
Breakout Session Block I Sponsored by Chenoa Fund Powered by CBC Mortgage Agency
Beach Rooms
 
 
Achieving and Maintaining Self Mastery in Turbulent Times
Markets will shift, clients will demand more, and your family will need you. Responding calmly, effectively, and with your whole self is essential. Learn from this panel of inspirational leaders how to make the most out of your physical, mental, emotional, and spiritual self.
  • Moderator | Peggy Pratt Calle, REALTOR®, Century 21 North East
  • Monica Cuellar, Franchise Sales Advisor- Hispanic Initiatives, RE/MAX, LLC
  • Leo Robles, eXp Realty
 
How to Create a Predictable and Successful Sales Machine
With persistent low inventory, climbing interest rates, and inflation, your sales machine must be nimble. Market volatility requires staff and strategies that can adapt and be responsive. Learn from a panel of sales empresarios how to guarantee the success of your sales machine.
  • Veronica Figueroa, CEO, Figueroa Team Brokered by eXp Realty
 
The Steps to Success in Real Estate – How I Earned My Way to The NAHREP Top 250
The 2022 NAHREP Top 250 Latino Agents represent $13.8 billion in combined sales volume in 2021, while the Top Latino Mortgage Originators represent over $17.3 billion. How do they achieve this phenomenal success? Learn about the steps to success from this panel of Top 250 real estate and mortgage professionals.
 
How to Build Wealth and Grow Your Legacy – Diversifying Your Growth Strategy
Shifting markets and a looming recession call for bold and innovative wealth-building strategies. Find out how successful real estate professionals prepare for a market shift and potential recession while diversifying their portfolios.
 
Team vs. Brokerage – Pro & Cons
Is now the time to join a team instead of operating individually under a brokerage? Or do you prefer to run your own ship and be individually entrepreneurial? Learn from these experts about the options to building or joining a team versus owning an independent brokerage.
3:45 PM–5:20 PM
General Session II
 
It’s time to democratize investing in businesses, not only who’s investing, but which businesses get invested in. This session covers how intentionally investing in Latino entrepreneurs can radically reshape our economy for the better.
  • MC | Nuria Rivera, 2022 NAHREP President-Elect, CEO, Novation Title Insurance Agency
 
Taking the Plunge for Success: Scaling Your Production
Hear directly from industry leaders who successfully scaled their organizations to the next level. How did they know when to invest in growth and what was their strategy? Upcoming market layoffs will open up a new talent pool—Could now be the perfect time to scale your business?
  • Moderator | Gabriela Teissier, Award-Winning Journalist and News Anchor
  • Juan Martinez, Broker/Co-Owner, Century 21 Americana
  • Jose I. Perez, Jr., Senior Vice President, Business Development, Red Bell Real Estate, LLC, a homegenius company
  • Sue Yannaccone, President & CEO, Anywhere Brands
 
The Multiplier Effect: How Black & Latino Entrepreneurs Are Closing the Wealth Gaps in America
When Latino and Black-Led companies achieve scale they can create a multiple effect that positively impacts the minority sectors. Not only can a business benefit its founders, employees and investors, but when it disrupts an industry, it can attract more investment in those communities. This session will include entrepreneurs who have disrupted their sector and they are creating more opportunity for other innovators.
  • Moderator | Armando Tam, SVP, Chapter Development, NAHREP
  • Chris Holliday,
 
Winners Take All: A Fireside Chat with Anand Giridharadas
On-air political analyst for MSNBC and bestselling author Anand Giridharadas discusses disrupting the status quo, where a select group of powerful individuals and companies set the economic agenda, with NAHREP Co-Founder & CEO Gary Acosta. Listen in on a conversation exploring how democratizing investments can empower new entrepreneurs.
  • Moderator | Gary Acosta, Co-Founder & CEO, NAHREP | Co-Founder, L'ATTITUDE
  • Anand Giridharadas, On-Air Political Analyst for MSNBC & Bestselling Author
5:30 PM–7:00 PM
Grand Hall
Ribbon Cutting Powered by PrimeLending, A PlainsCapital Company®
Join us for live entertainment and refreshments at the exciting ribbon cutting ceremony powered by PrimeLending, A PlainsCapital Company® in the Grand Hall! Come celebrate the end of our first full day of events with networking and refreshments.
  • Sponsor Remarks | Latonia Donaldson, VP, Director Multicultural Lending, PrimeLending, a PlainsCapital Company®
  • Opening Remarks | Luis Padilla, 2022 NAHREP President, CEO, The Padilla Team at RE/MAX Advance Realty
Friday, September 23
8:00 AM–5:00 PM
Platinum Lounge Hours
Come relax and enjoy the benefits of your NAHREP Platinum membership in the Platinum Lounge! Enjoy refreshments and community in this private, tranquil space.
8:00 AM–5:00 PM
Grand Hall
Expo Hall Hours
The Experience Hall is now open! The New Mainstream brands that sponsor L’ATTITUDE have been brought together to showcase their offerings in the Grand Hall. Come learn about the latest products and grab some swag along the way.
10:00 AM–11:30 AM
General Session III
 
The future of the real estate industry will be shaped by technology. Learn what to expect over the next several years, what technology will become the most consequential to advancing Hispanic homeownership, and how utilizing technology can elevate your game as a professional and as a business owner.
  • MC | Neily Soto, Associate Broker, Century 21 North East
 
Fireside Chat with RE/MAX, LLC President Nick Bailey 
  • Nick Bailey, President and Chief Executive Officer, RE/MAX, LLC
  • Daisy Lopez-Cid, 2018 NAHREP President and Broker/Owner, RE/MAX Premier Properties
 
Crystal Balls and Circuit Boards: A Technology Panel
Technology has opened a whole new world of opportunity in real estate, but it has in no way replaced the wisdom and experience of actual real estate professionals. Learn how real estate tech leaders are creating opportunities for real estate professionals to bring their personal touch and learned experience to a greater market, maximize sales, increase efficiency and improve customer experience.
  • Moderator | Rob Chevez, Chief Visionary Officer | REALTOR®, The CAZA Group, Keller Williams Realty
 
NFTs and Blockchain: Where Will This Take the Housing Industry?
Blockchain technology, including NFTs, is taking the world by storm and revolutionizing asset ownership. A panel of experts discuss the certain impact this change will have on the housing industry in the coming years.
12:00 PM–2:00 PM
Sabores
A festive reception featuring a decadent array of tasty bites and refreshing beverages inspired by Latin flavors: Network and enjoy the eclectic menu with live music!
  • MC | Armando Tam, SVP, Chapter Development, NAHREP
2:45 PM–3:35 PM
Breakout Session Blocks II Sponsored by Chenoa Fund Powered by CBC Mortgage Agency
 
Enjoy informative, intimate educational sessions with experts who dive deep into specific topics relating to entrepreneurship and real estate.
 
Mental Health and Wellness – How to Build Tact &Tenacity for Success
Learn how basic mental health and wellness habits and practices helped these leaders not only get through, but excel amidst challenging circumstances.
  • Imelda Manzo, Broker-Owner, Premier One REALTORS®
 
Build a Social Media Strategy that Generates Sales
Research shows that 84% of new homebuyers say the information they found online was crucial for their research. Learn from these savvy real estate professionals how they maximize social media as part of their overall sales strategy.
 
Leveraging Technology to Take Your Business to the Next Level
CRM, virtual home tours, e-closings, and other solutions are reshaping the landscape of real estate. But so are old-school methods like using outsourced solutions from Latin America and leveraging family and friends in creative ways. Learn how these successful professionals leverage technology and ‘old school’ tools across home loans, payments, title insurance, and escrow services.
 
Tax Strategies - How to Stay Compliant and Grow Your Wealth
Investing in real estate is one of the proven ways to best develop wealth and enhance cash flow. Learn from these experts how to take advantage of tax benefits and legitimately maximize take-home income.
 
How NAHREP Grows Leaders – Success Stories in Wealth & Legacy Creation
NAHREP nurtures successful leaders. In just over 20 years, scores of real estate, mortgage, and other professionals have gone on to lead and succeed like they never imagined. How did they do it? How did they use NAHREP in their journey to success? Come hear from NAHREP legends about their paths to success.
4:00 PM–5:00 PM
Breakout Session Blocks III Sponsored by Chenoa Fund Powered by CBC Mortgage Agency
 
Enjoy informative, intimate educational sessions with experts who dive deep into specific topics relating to entrepreneurship and real estate.
 
How Top Producers Incorporate the NAHREP 10 into their Daily Routines
The NAHREP 10 is a roadmap to success and prosperity for our comunidad. How is your journey going and how can you apply the principles to help guide your success? Learn practical steps in implementing the NAHREP 10 from these NAHREP leaders.
  • Atila "AT" Almeida, REALTOR®, Coldwell Banker Realty
 
Developing Impactful Marketing Content that Inspires and Sells
Effective content creation is vital to any successful sales strategy. What you say is often more important than how or when you say it. Learn how creative use of NAHREP and other content tools and platforms, such as Instagram polls, Facebook Live and TikTok can lead to greater influence and sales.
 
Mortgage Products in a Recession
The economy's cyclical nature dictates that what goes up, must come down. Some homebuyers may feel that taking out a mortgage during a recession is too risky. However, there is a wide variety of mortgage products available. This panel of experts will show you how to branch out and start using new mortgage product strategies to get through a recession.
  • Neil Terc, President, SuCasa.com
 
Using a Financial Advisor – Going back to Fundamentals
With interest rates moving up, inflation on the rise, and the economy heading towards a possible recession, only the resourceful will thrive. Having a mature undertraining of wealth and prosperity starts by asking the right questions and planning for your business and family’s future. This panel of financial advisors lays out the basics of how to find the right advisor to grow your wealth.
6:00 PM–9:00 PM
L'ATTITUDE 2022 Gala
This special night includes entertainment curated by L’ATTITUDE partner, Emilio Estefan, a special dinner, and the presentation of the L’ATTITUDE LEADERSHIP AWARD, presented to individuals who, in their life and work, have achieved exemplary personal success, which they have then leveraged by using their resources and influence to improve the lives of others. Past award winners include Jose Andres, Eva Longoria, Canelo Alvarez and Gloria Estefan. This is an inspiring celebration of the relentless U.S. Latino work ethic and community-minded U.S. Latino humanitarian spirit.
Saturday, September 24
8:00 AM–4:00 PM
Grand Hall
Expo Hall Hours
The Experience Hall is now open! The New Mainstream brands that sponsor L’ATTITUDE have been brought together to showcase their offerings in the Grand Hall. Come learn about the latest products and grab some swag along the way.
8:00 AM–5:00 PM
Platinum Lounge Hours
Come relax and enjoy the benefits of your NAHREP Platinum membership in the Platinum Lounge! Enjoy refreshments and community in this private, tranquil space.
10:00 AM–12:00 PM
General Session IV
 
How do you continuously build wealth from your previous successes? Learn from leaders across the music, sports, and real estate industries as they share how they have evolved their business successes into something greater.
 
Market Trends Fireside chat | Will Housing Demand Continue In A Recession?
Rising mortgage rates have put a damper on mortgage demand and added another difficult hurdle for first-time homebuyers. Two recognized industry trends leaders will help us make sense of the madness and provide invaluable insights to better navigate the next six months and beyond.
 
Panel Conversation 
 
THE NAHREP Top 250: Heroes of the Hispanic Market  
Join us for an in-person ceremony honoring the NAHREP Top 250 Latino Agents and Mortgage Originators for their contributions to help thousands of families and individuals achieve the dream of homeownership across the country! Come together to celebrate the achievement of our fellow Latino agents and mortgage originators in receiving this highly regarded distinction.
  • Moderator | Lisa Guerrero, Award Winning Investigative Journalist
2:00 PM–3:00 PM
Breakout Session Block IV Sponsored by Chenoa Fund Powered by CBC Mortgage Agency
 
Enjoy informative, intimate educational sessions with experts who dive deep into specific topics relating to entrepreneurship and real estate.
 
The Entrepreneurial Mindset – Latinos Leading in Business and in Life
As Latinos, we learn from an early age to persevere despite hardships. Not just surviving but thriving is part of our DNA. Learn how these outstanding Latinos persevered to land on the Top 250 Latino list by leveraging their NAHREP resources.
  • Moderator | Nora Aguirre, Agent, Century 21 Americana
  • Panelist | Nora Aguirre, Agent, Century 21 Americana
 
How Alliances and Community Building Grows Business
Homes are sold in communities and all communities have leaders. As a successful real estate professional, you should aim to establish yourself as a leader and authority by being a source of information and advice. These panelists will show you how interacting with local leaders and influencers grows your business.
 
The Barbell Effect in Real Estate – Are You Small and Nimble, Large and Diversified or Someone’s Lunch?
The barbell effect suggests that very small companies with low overhead will be nimble enough to survive a slower market, and very large companies with strong balance sheets will also do well, but everyone else in between will have a tough time. Intelligently-led companies in the middle will need to sprint to one side of the barbell or the other. This panel of real estate experts will share insights on staying lean and competitive in a changing market.
 
Angel Investing and Access to Capital for Latino Entrepreneurs & Investors
Where can you go for mentorship, advice, and capital to grow on the success you have achieved? This panel provides insights for Latinos to build wealth by connecting with networks and accessing banking, financing, and other funding opportunities for your clients and your business.
3:00 PM–4:30 PM
General Session V
 
Are you ready to expand your career, tap into capital, grow your business and reach new levels of professional and financial success? Now is your time to be in the top 10% of your industry.
  • MC | Cerita Battles, Managing Director, Head of Community & Affordable Lending, JPMorgan Chase