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AGENDA
3:00 PM–7:00 PM
Palm Foyer
Palm Foyer
Registration Open
All event attendees must visit the COVID-19 Testing site in the Marina Room and be cleared before proceeding to registration.
All event attendees must visit the COVID-19 Testing site in the Marina Room and be cleared before proceeding to registration.
3:00 PM–7:00 PM
Marina Room
Marina Room
COVID-19 Testing
All event attendees, staff, and speakers must test negative for COVID-19 at one of our onsite complimentary testing facilities, regardless of vaccination status. Testing will take approximately 30-45 minutes, depending on flow, so please consider this when planning your arrival. After passing your onsite COVID-19 test you will not be required to re-test to attend NAHREP at L’ATTITUDE events.
All event attendees, staff, and speakers must test negative for COVID-19 at one of our onsite complimentary testing facilities, regardless of vaccination status. Testing will take approximately 30-45 minutes, depending on flow, so please consider this when planning your arrival. After passing your onsite COVID-19 test you will not be required to re-test to attend NAHREP at L’ATTITUDE events.
5:00 PM–6:00 PM
Seaview
Seaview
Welcome Reception Powered by U.S. Bank
The celebration begins with a lively Welcome Reception powered by U.S. Bank. Enjoy live music, hear from NAHREP leadership, and network with peers and industry leaders from around the nation!
The celebration begins with a lively Welcome Reception powered by U.S. Bank. Enjoy live music, hear from NAHREP leadership, and network with peers and industry leaders from around the nation!
- Sponsor Remarks | Lenny McNeill, EVP National Managing Director – Strategic Markets and Consumer Lending, U.S. Bank
- Opening Remarks | Nuria Rivera, 2022 NAHREP President-Elect, CEO, Novation Title Insurance Agency
- Performer | DJ Les, Producer
- MC | Sara Rodriguez, Hispanic Wealth Chairperson, CEO, Titan Title LLC
7:00 AM–8:00 PM
Palm Foyer
Palm Foyer
Registration Open
All event attendees must visit the COVID-19 Testing site in the Marina Room and be cleared before proceeding to registration.
All event attendees must visit the COVID-19 Testing site in the Marina Room and be cleared before proceeding to registration.
7:00 AM–8:00 PM
Marina Room
Marina Room
COVID-19 Testing
All event attendees, staff, and speakers must test negative for COVID-19 at one of our onsite complimentary testing facilities, regardless of vaccination status. Testing will take approximately 30-45 minutes, depending on flow, so please consider this when planning your arrival. After passing your onsite COVID-19 test you will not be required to re-test to attend NAHREP at L’ATTITUDE events.
All event attendees, staff, and speakers must test negative for COVID-19 at one of our onsite complimentary testing facilities, regardless of vaccination status. Testing will take approximately 30-45 minutes, depending on flow, so please consider this when planning your arrival. After passing your onsite COVID-19 test you will not be required to re-test to attend NAHREP at L’ATTITUDE events.
8:00 AM–5:00 PM
Promenade
Promenade
Platinum & VIP Lounge Hours Powered by Guild Mortgage
Come relax and enjoy the benefits of your NAHREP Platinum membership in the Platinum Lounge powered by Guild Mortgage! Enjoy refreshments and community in this private, tranquil space.
Come relax and enjoy the benefits of your NAHREP Platinum membership in the Platinum Lounge powered by Guild Mortgage! Enjoy refreshments and community in this private, tranquil space.
8:00 AM–9:00 AM
Mission Beach A - C
Mission Beach A - C
NAHREP 10 Certified Trainers Roundtable
The roundtable is designed to engage NAHREP 10 Certified Trainers in an interactive discussion on the NAHREP 10 Certified Trainer program. The session will include updates on program implementation and a robust discussion surrounding future program offerings. This session is by invitation only for NAHREP 10 Certified Trainers.
The roundtable is designed to engage NAHREP 10 Certified Trainers in an interactive discussion on the NAHREP 10 Certified Trainer program. The session will include updates on program implementation and a robust discussion surrounding future program offerings. This session is by invitation only for NAHREP 10 Certified Trainers.
10:00 AM–11:30 AM
General Session I
Harbor Ballroom
As homeownership is the primary source of household wealth for most Americans, NAHREP members play a critical role in growing Latino wealth.
- Opening Remarks | Gary Acosta, Co-Founder & CEO, NAHREP | Co-Founder, L'ATTITUDE
- Valeria L. Esparza-Chavez, VP, Home Lending Hispanic Segment Strategy Leader, Wells Fargo Home Lending
- Performer | Catie Waters, Recording Artist
- MC | Nuria Rivera, 2022 NAHREP President-Elect, CEO, Novation Title Insurance Agency
Harbor Ballroom
State of the Association
2022 NAHREP President Luis Padilla celebrates recent progress in NAHREP’s work to increase sustainable Hispanic homeownership. NAHREP members play a critical role in transforming communities.
2022 NAHREP President Luis Padilla celebrates recent progress in NAHREP’s work to increase sustainable Hispanic homeownership. NAHREP members play a critical role in transforming communities.
- Luis Padilla, 2022 NAHREP President, CEO, The Padilla Team at RE/MAX Advance Realty
Harbor Ballroom
The Multiplier Effect: How Black & Latino Entrepreneurs Are Closing the Wealth Gaps in America
When Latino and Black-led companies achieve scale, they can create a multiplier effect that positively impacts the minority sectors. Not only can a business benefit its founders, employees and investors, but when it disrupts an industry, it can attract more investment in those communities. This session will include entrepreneurs who have disrupted their sector and are creating more opportunity for other innovators.
When Latino and Black-led companies achieve scale, they can create a multiplier effect that positively impacts the minority sectors. Not only can a business benefit its founders, employees and investors, but when it disrupts an industry, it can attract more investment in those communities. This session will include entrepreneurs who have disrupted their sector and are creating more opportunity for other innovators.
- Moderator | Armando Tam, SVP, Chapter Development, NAHREP
- Fanny Grande, Co-Founder & CEO, Avenida Entertainment Group
- Marc Hernandez, President, Alterra Home Loans
- Chris Holliday, Business & Political Consultant
Harbor Ballroom
Warrior: My Path to Being Brave
Join Lisa Guerrero, an award-winning American journalist, actress, former sportscaster, and Hall of Fame NFL cheerleader, as she shares her inspirational journey through childhood and an extensive entertainment career. From dealing with harassment as a sports broadcaster to chasing "bad guys" for Inside Edition, Lisa proves that through small, daily acts, bravery is a muscle we can strengthen over time.
Join Lisa Guerrero, an award-winning American journalist, actress, former sportscaster, and Hall of Fame NFL cheerleader, as she shares her inspirational journey through childhood and an extensive entertainment career. From dealing with harassment as a sports broadcaster to chasing "bad guys" for Inside Edition, Lisa proves that through small, daily acts, bravery is a muscle we can strengthen over time.
- Keynote Speaker | Lisa Guerrero, Award Winning Investigative Journalist
1:00 PM–2:00 PM
Workshops
Ocean Beach
Accessibility and Inclusiveness in Real Estate Transaction Management
Dotloop is raising the bar on digital transaction management across the United States today. It is our goal to provide a product that everyone can leverage to collect eSignatures and manage the transaction experience with less friction and greater productivity. Dotloop will debut its most intuitive and collaborative digital transaction management platform yet -- dotloop 2.0. The new redesigned architecture will expand accessibility with Spanish language translation features as well as new design elements to accommodate the visually impaired. It is our hope that users everywhere will feel empowered to transact digitally and find the new dotloop 2.0 a more enjoyable experience for all.
Dotloop is raising the bar on digital transaction management across the United States today. It is our goal to provide a product that everyone can leverage to collect eSignatures and manage the transaction experience with less friction and greater productivity. Dotloop will debut its most intuitive and collaborative digital transaction management platform yet -- dotloop 2.0. The new redesigned architecture will expand accessibility with Spanish language translation features as well as new design elements to accommodate the visually impaired. It is our hope that users everywhere will feel empowered to transact digitally and find the new dotloop 2.0 a more enjoyable experience for all.
- Tomas Diaz, Senior Marketing Manager, dotloop
Mission Beach B
The Advantages of Offering an Accessible, Nationwide Down Payment Assistance Program for Today's Homebuyer Sponsored by Chenoa Fund Powered by CBC Mortgage
In an industry grappling with increased interest rates and housing affordability impacting buyers across the country, how can today's homebuyer be helped? Join Cari as she discusses Chenoa Fund down payment assistance and why this program offers clear advantages over other homebuyer assistance programs.
In an industry grappling with increased interest rates and housing affordability impacting buyers across the country, how can today's homebuyer be helped? Join Cari as she discusses Chenoa Fund down payment assistance and why this program offers clear advantages over other homebuyer assistance programs.
- Cari Zwick, Corporate Account Director, Chenoa Fund
Cortez Hill B - C
Providing Value and Making More Money With Unique Products in This New Economy
Roundtable with Javier Ruiz, Nick Kreager, Mark Dimas, Christopher Almaraz discussing how to provide value in a changing environment.
Roundtable with Javier Ruiz, Nick Kreager, Mark Dimas, Christopher Almaraz discussing how to provide value in a changing environment.
- Christopher Almaraz, Team Leader – Houston's Finest Realty Group, Director of Sales – Casas Houston, Change Home Mortgage
- Mark Dimas, CEO, Mark Dimas Properties
- Nicholas Kreager, Regional Vice President, Change Home Mortgage
- Javier Ruiz, Area Manager, Change Home Mortgage
Mission Beach A
Beyond the Old-School CMA Process With geniusprice Powered by Radian
Learn how geniusprice technology is empowering agents and brokers to leverage a new set of tools to further lead generation on their current book of business. Provide pricing estimates and generate professional reports for your clients in under five minutes per address with geniusprice technology, and have much more transparent pricing conversations with all your buyers and sellers to differentiate yourself. geniusprice lets you provide much more information than other agents are able or willing to. Join Richard DeMerchant, Senior Account Executive, and Debbie Marques, Client Success Relationship Manager, for a thought-provoking workshop designed to show you how to use pricing estimates in a way that is much more effective and profitable than the "old-school" CMA process.
Learn how geniusprice technology is empowering agents and brokers to leverage a new set of tools to further lead generation on their current book of business. Provide pricing estimates and generate professional reports for your clients in under five minutes per address with geniusprice technology, and have much more transparent pricing conversations with all your buyers and sellers to differentiate yourself. geniusprice lets you provide much more information than other agents are able or willing to. Join Richard DeMerchant, Senior Account Executive, and Debbie Marques, Client Success Relationship Manager, for a thought-provoking workshop designed to show you how to use pricing estimates in a way that is much more effective and profitable than the "old-school" CMA process.
- Richard DeMerchant, Senior Account Executive, homegenius
- Debbie Marques, Client Success Relationship Manager, homegenius
Solana Beach B
Advancing Homeownership: Driving Equitable and Sustainable Homeownership Solutions in Diverse Communities Powered by Wells Fargo
This session will focus on affordable and sustainable homeownership in underserved markets. Engage with subject matter experts in a conversation to overcome the challenges facing prospective buyers and homeowners in diverse communities to reduce the homeownership gap. Learn about program offerings that can broaden your reach and discover opportunities to expand your business!
This session will focus on affordable and sustainable homeownership in underserved markets. Engage with subject matter experts in a conversation to overcome the challenges facing prospective buyers and homeowners in diverse communities to reduce the homeownership gap. Learn about program offerings that can broaden your reach and discover opportunities to expand your business!
- Moderator | Ryan Vernazza, Branch Manager, Wells Fargo Home Lending
- Panelist | Olin Chamberlain, Vice President, National Union Plus Affinity Program Manager, Wells Fargo
- Panelist | Voltaire Lepe, CEO and Broker, Lepe Tendwell Properties
- Panelist | Jud Murchie, PhD, Senior Vice President of Wells Fargo Diverse Segments, Representation and Inclusion: National Research Relationship Manager, Wells Fargo
- Panelist | Martin Sanchez, Vice President, West Region Lead for Wells Fargo Mortgage Outreach, Wells Fargo
Solana Beach A
GO BIG: Your Business. Your Goals. Your Terms Powered by RE/MAX
Interested in taking your business to the next level? Curious how to increase your involvement, impact and ultimately your worth? It doesn't matter if you are an incredibly successful top producing agent, team leader or broker/owner, you can always do better. Come learn how your fellow Latino colleagues went from listing and selling real estate to growing their own brokerage. Hear how deciding to go BIG made a huge difference and how you can scale up on your terms with the freedom to build your business, YOUR way.
Interested in taking your business to the next level? Curious how to increase your involvement, impact and ultimately your worth? It doesn't matter if you are an incredibly successful top producing agent, team leader or broker/owner, you can always do better. Come learn how your fellow Latino colleagues went from listing and selling real estate to growing their own brokerage. Hear how deciding to go BIG made a huge difference and how you can scale up on your terms with the freedom to build your business, YOUR way.
- Moderator | Peter Luft, VP, Franchise Sales, RE/MAX
- Samuel Alba, Owner, RE/MAX Innovations
- Daisy Lopez-Cid, 2018 NAHREP President and Broker/Owner, RE/MAX Premier Properties
- Monica Pizano, Broker/Owner, RE/MAX Prestige Homes
Hillcrest A - B
Build a Memorable Brand to Create the Success You Desire Powered by Realtor.com
If you were to ask someone to describe your brand in three words, what would they say? Building your brand as a real estate professional is much more than marketing and promoting. It is being intentional about the mindset, personality, and values that represent your business. We'll share tips and easy-to-use tools so that you leave feeling empowered to apply lessons learned to retain and delight existing and prospective clients.
If you were to ask someone to describe your brand in three words, what would they say? Building your brand as a real estate professional is much more than marketing and promoting. It is being intentional about the mindset, personality, and values that represent your business. We'll share tips and easy-to-use tools so that you leave feeling empowered to apply lessons learned to retain and delight existing and prospective clients.
- Angie Javier, Industry Marketing Specialist and National Speaker, Realtor.com
Mission Beach C
Meeting the Needs of the Borrower Tomorrow Powered by Guild Mortgage
Increasing access to credit isn't just the right thing to do. It's the smart thing to do. Join a panel of industry leaders as they discuss current todays and tomorrow's tools for expanding the credit box, and the impact those tools can make on their individual businesses and the industry as a whole.
Increasing access to credit isn't just the right thing to do. It's the smart thing to do. Join a panel of industry leaders as they discuss current todays and tomorrow's tools for expanding the credit box, and the impact those tools can make on their individual businesses and the industry as a whole.
- David Battany, Executive Vice President Capital Markets, Guild Mortgage
- Christy Moss, Chief Customer Officer, FormFree
2:15 PM–3:15 PM
Hillcrest D
Hillcrest D
Empowering Latinas: Pathways To Leadership In A Shifting Marketplace Powered by Anywhere/ Century 21
What should you do to capitalize on the business growth opportunities in a shifting marketplace? Hear from leading agents that have successfully built powerful teams to grow regardless of the market conditions and learn from broker-owners to discover what it takes to elevate your business and community impact during challenging times.
What should you do to capitalize on the business growth opportunities in a shifting marketplace? Hear from leading agents that have successfully built powerful teams to grow regardless of the market conditions and learn from broker-owners to discover what it takes to elevate your business and community impact during challenging times.
- Moderator | Cesar Lostaunau, Director, Diversified Growth, Century 21 Real Estate, LLC.
- Panelist | Michelle Fermin, Team Lead/Owner, Century 21 Northeast - The Fermin Group
- Panelist | Tina Marie Hernandez, Broker/Owner, Coldwell Banker Omni Group
- Panelist | Joe Manjarrez, Agent Team Lead, Century 21 Realty Masters
- Panelist | Eva Angelina Romero, Broker/Owner, EvaCo Properties
2:15 PM–3:15 PM
Breakout Session Block I Sponsored by Chenoa Fund Powered by CBC Mortgage Agency
Enjoy informative, intimate educational sessions with experts who dive deep into specific topics relating to entrepreneurship and real estate.
Ocean Beach
Achieving and Maintaining Self Mastery in Turbulent Times
Markets will shift, clients will demand more, and your family will need you. Responding calmly, effectively, and with your whole self is essential. Learn from this panel of inspirational leaders how to make the most out of your physical, mental, emotional, and spiritual self.
Markets will shift, clients will demand more, and your family will need you. Responding calmly, effectively, and with your whole self is essential. Learn from this panel of inspirational leaders how to make the most out of your physical, mental, emotional, and spiritual self.
- Moderator | Peggy Pratt Calle, REALTOR®, Century 21 North East
- Monica Pizano, Broker/Owner, RE/MAX Prestige Homes
- Leo Robles, eXp Realty
Solana Beach A
How to Create a Predictable and Successful Sales Machine in a Shifting Market
With persistent low inventory, climbing interest rates, and inflation, your sales machine must be nimble. Market volatility requires staff and strategies that can adapt and be responsive. Learn from a panel of sales empresarios how to guarantee the success of your sales machine.
With persistent low inventory, climbing interest rates, and inflation, your sales machine must be nimble. Market volatility requires staff and strategies that can adapt and be responsive. Learn from a panel of sales empresarios how to guarantee the success of your sales machine.
- Moderator | Mauricio Perez, Compliance Director | Broker Associate, Twenty Four Seven Realty
- Matt Arbogast, Branch Manager, loanDepot
- Veronica Figueroa, CEO, Figueroa Team Brokered by eXp Realty
- Neily Soto, Associate Broker, Century 21 North East
Solana Beach B
The Steps to Success in Real Estate – How I Earned My Way to The NAHREP Top 250
The 2022 NAHREP Top 250 Latino Agents represent $13.8 billion in combined sales volume in 2021, while the Top Latino Mortgage Originators represent over $17.3 billion. How do they achieve this phenomenal success? Learn about the steps to success from this panel of Top 250 real estate and mortgage professionals.
The 2022 NAHREP Top 250 Latino Agents represent $13.8 billion in combined sales volume in 2021, while the Top Latino Mortgage Originators represent over $17.3 billion. How do they achieve this phenomenal success? Learn about the steps to success from this panel of Top 250 real estate and mortgage professionals.
- Moderator | Daisy Lopez-Cid, 2018 NAHREP President and Broker/Owner, RE/MAX Premier Properties
- Rene Acosta, Loan Officer, Nova Home Loans- Acosta Group
- Luisa Bedoya, Vice President/ Senior Mortgage Planner, MSA Mortgage, LLC
- Artemisa Boston, REALTOR®, Realty Group
- Stephen Carpitella, Chief Retail Officer, EPM
Mission Beach A
Is This A Time To Invest in Multi-Units to Build Wealth and Legacy?
Shifting markets and a looming recession call for bold and innovative wealth-building strategies. Find out how successful real estate professionals prepare for a market shift and potential recession while diversifying their portfolios.
Shifting markets and a looming recession call for bold and innovative wealth-building strategies. Find out how successful real estate professionals prepare for a market shift and potential recession while diversifying their portfolios.
- Moderator | Rob Chevez, Chief Visionary Officer | REALTOR®, The CAZA Group, Keller Williams Realty
- Oralia Herrera, Broker/Owner, Century 21 TK Realty Inc.
- Julian Mills, Founder and CEO, Mills & Co. Real Estate LLC
- Lynette Montoya, President & CEO, Latino Hotel Association
Mission Beach B
Team vs. Brokerage – Pros & Cons
Is now the time to join a team instead of operating individually under a brokerage? Or do you prefer to run your own ship and be individually entrepreneurial? Learn from these experts about the options to building or joining a team versus owning an independent brokerage.
Is now the time to join a team instead of operating individually under a brokerage? Or do you prefer to run your own ship and be individually entrepreneurial? Learn from these experts about the options to building or joining a team versus owning an independent brokerage.
- Moderator | Mark Dimas, CEO, Mark Dimas Properties
- Abel Gilbert, Founder & CEO, ONEPATH Realty
- Adriana Perezchica, President, Via Real Estate Group
2:15 PM–3:15 PM
Cortez Hill B - C
Cortez Hill B - C
Tips & Tricks to Win in Today's Market! Powered by New American Funding
Cash buyers have the edge in today's market! Caroline Isern, Vice President, Agent Strategy and Frank Fuentes, National Vice President, Multicultural Lending, will share how to turn your buyers into cash buyers with the Buyer Accepted program, offered by New American Funding.
Cash buyers have the edge in today's market! Caroline Isern, Vice President, Agent Strategy and Frank Fuentes, National Vice President, Multicultural Lending, will share how to turn your buyers into cash buyers with the Buyer Accepted program, offered by New American Funding.
- Frank Fuentes, National VP of Multicultural Lending, New American Funding
- Caroline Isern, VP, Agent Strategy, New American Funding
3:30 PM–5:00 PM
General Session II
Harbor Ballroom
It’s time to democratize investing in businesses, not only who’s investing, but which businesses get invested in. This session covers how intentionally investing in Latino entrepreneurs can radically reshape our economy for the better.
- Opening Remarks | Armando Tam, SVP, Chapter Development, NAHREP
- MC | Nuria Rivera, 2022 NAHREP President-Elect, CEO, Novation Title Insurance Agency
Harbor Ballroom
Taking the Plunge for Success: Scaling Your Production
Hear directly from industry leaders who successfully scaled their organizations to the next level. How did they know when to invest in growth and what was their strategy? Upcoming market layoffs will open up a new talent pool—Could now be the perfect time to scale your business?
Hear directly from industry leaders who successfully scaled their organizations to the next level. How did they know when to invest in growth and what was their strategy? Upcoming market layoffs will open up a new talent pool—Could now be the perfect time to scale your business?
- Moderator | Nuria Rivera, 2022 NAHREP President-Elect, CEO, Novation Title Insurance Agency
- Sara Bonert, Vice President of Broker Services, Zillow
- Juan Martinez, Broker/Co-Owner, Century 21 Americana
- Michael Valdes, Chief Growth Officer (CGO), eXp Realty
Harbor Ballroom
The Cast of Acapulco on Apple TV
NAHREP @ L'ATTITUDE welcomes the cast of Acapulco - a Spanish and English-language comedy television series on Apple TV+, inspired by L'ATTITUDE Alumni Eugenio Derbez's How to Be a Latin Lover. Renewed for a second season, the dynamic Latino cast of Acapulco will talk about their upcoming premier on Oct 21, 2022 and share their personal journeys to stardom.
NAHREP @ L'ATTITUDE welcomes the cast of Acapulco - a Spanish and English-language comedy television series on Apple TV+, inspired by L'ATTITUDE Alumni Eugenio Derbez's How to Be a Latin Lover. Renewed for a second season, the dynamic Latino cast of Acapulco will talk about their upcoming premier on Oct 21, 2022 and share their personal journeys to stardom.
- Moderator | Gabriela Teissier, Award-Winning Journalist and News Anchor, TelevisaUnivision, Inc.
- Rafael Cebrián, Actor
- Benjamin Odell, CEO & Co-Founder, 3Pas Studios
- Camila Perez, Actress
Harbor Ballroom
Winners Take All: A Fireside Chat with Anand Giridharadas
On-air political analyst for MSNBC and bestselling author Anand Giridharadas discusses disrupting the status quo, where a select group of powerful individuals and companies set the economic agenda, with NAHREP Co-Founder & CEO Gary Acosta. Listen in on a conversation exploring how democratizing investments can empower new entrepreneurs.
On-air political analyst for MSNBC and bestselling author Anand Giridharadas discusses disrupting the status quo, where a select group of powerful individuals and companies set the economic agenda, with NAHREP Co-Founder & CEO Gary Acosta. Listen in on a conversation exploring how democratizing investments can empower new entrepreneurs.
- Moderator | Gary Acosta, Co-Founder & CEO, NAHREP | Co-Founder, L'ATTITUDE
- Anand Giridharadas, On-Air Political Analyst for MSNBC & Bestselling Author
5:30 PM–7:00 PM
Grand Hall
Grand Hall
Ribbon Cutting Powered by PrimeLending, A PlainsCapital Company®
Join us for live entertainment and refreshments at the exciting ribbon cutting ceremony powered by PrimeLending, A PlainsCapital Company® in the Grand Hall! Come celebrate the end of our first full day of events with networking and refreshments.
Join us for live entertainment and refreshments at the exciting ribbon cutting ceremony powered by PrimeLending, A PlainsCapital Company® in the Grand Hall! Come celebrate the end of our first full day of events with networking and refreshments.
- Sponsor Remarks | Latonia Donaldson, VP, National Director Multicultural Lending, PrimeLending, a PlainsCapital Company®
- Opening Remarks | Luis Padilla, 2022 NAHREP President, CEO, The Padilla Team at RE/MAX Advance Realty
- Performer | George LaMond, World-Class Salsa Singer
7:00 AM–8:00 AM
Grand Hall D
Grand Hall D
2022 State of Hispanic Wealth Report Release
7:00 AM–8:00 PM
Palm Foyer
Palm Foyer
Registration Open
All event attendees must visit the COVID-19 Testing site in the Marina Room and be cleared before proceeding to registration.
All event attendees must visit the COVID-19 Testing site in the Marina Room and be cleared before proceeding to registration.
7:00 AM–8:00 PM
Marina Room
Marina Room
COVID-19 Testing
All event attendees, staff, and speakers must test negative for COVID-19 at one of our onsite complimentary testing facilities, regardless of vaccination status. Testing will take approximately 30-45 minutes, depending on flow, so please consider this when planning your arrival. After passing your onsite COVID-19 test you will not be required to re-test to attend NAHREP at L’ATTITUDE events.
All event attendees, staff, and speakers must test negative for COVID-19 at one of our onsite complimentary testing facilities, regardless of vaccination status. Testing will take approximately 30-45 minutes, depending on flow, so please consider this when planning your arrival. After passing your onsite COVID-19 test you will not be required to re-test to attend NAHREP at L’ATTITUDE events.
8:00 AM–5:00 PM
Promenade
Promenade
Platinum & VIP Lounge Hours Powered by Guild Mortgage
Come relax and enjoy the benefits of your NAHREP Platinum membership in the Platinum & VIP Lounge Powered by Guild Mortgage! Enjoy refreshments and community in this private, tranquil space.
Come relax and enjoy the benefits of your NAHREP Platinum membership in the Platinum & VIP Lounge Powered by Guild Mortgage! Enjoy refreshments and community in this private, tranquil space.
8:00 AM–5:00 PM
Grand Hall
Grand Hall
Expo Hall Hours
The Experience Hall is now open! The New Mainstream brands that sponsor L’ATTITUDE have been brought together to showcase their offerings in the Grand Hall. Come learn about the latest products and grab some swag along the way.
The Experience Hall is now open! The New Mainstream brands that sponsor L’ATTITUDE have been brought together to showcase their offerings in the Grand Hall. Come learn about the latest products and grab some swag along the way.
8:00 AM–10:00 AM
Mission Beach
Mission Beach
Century 21 Case Competition: Reimagine the Real Estate Industry
Multiple competition teams strive to develop the best solution to an industry-themed business challenge in a 10-minute pitch presentation to a panel of esteemed judges. This year's case challenge focuses on seizing opportunities to increase Hispanic homeownership through creativity and innovation. Everyone is welcome to attend to watch industry innovation in action.
Multiple competition teams strive to develop the best solution to an industry-themed business challenge in a 10-minute pitch presentation to a panel of esteemed judges. This year's case challenge focuses on seizing opportunities to increase Hispanic homeownership through creativity and innovation. Everyone is welcome to attend to watch industry innovation in action.
8:00 AM–9:30 AM
Corporate Member Breakfast Sponsored by AltaMed Foundation
Invitation Only
Invitation Only
10:00 AM–11:40 AM
General Session III
Harbor Ballroom
The future of the real estate industry will be shaped by technology. Learn what to expect over the next several years, what technology will become the most consequential to advancing Hispanic homeownership, and how utilizing technology can elevate your game as a professional and as a business owner.
- Carmen Mercado, Senior Affordable Lending Manager, Single Family – Client & Community Engagement, Freddie Mac
- MC | Neily Soto, Associate Broker, Century 21 North East
Harbor Ballroom
From the Ring to the Boardroom
A superstar whose popularity transcends boxing, Oscar De La Hoya is known globally not only as one of the best fighters of his era, but as an elite promoter, Grammy-nominated singer, astute businessman, and active philanthropist. Since retiring from the ring, De La Hoya has focused on building his company, Golden Boy Promotions, into one of the world's most successful boxing promotion companies, becoming the first American of Mexican descent to own a national boxing promotional firm.
A superstar whose popularity transcends boxing, Oscar De La Hoya is known globally not only as one of the best fighters of his era, but as an elite promoter, Grammy-nominated singer, astute businessman, and active philanthropist. Since retiring from the ring, De La Hoya has focused on building his company, Golden Boy Promotions, into one of the world's most successful boxing promotion companies, becoming the first American of Mexican descent to own a national boxing promotional firm.
- Oscar De La Hoya, Chairman and CEO, Golden Boys Promotions
- Beto Duran, Sports Broadcaster, Golden Boy
- Joseph Nery, Partner, Nery & Richardson LLC
Harbor Ballroom
Crystal Balls and Circuit Boards: A Technology Panel
Technology has opened a whole new world of opportunity in real estate, but it has in no way replaced the wisdom and experience of actual real estate professionals. Learn how real estate tech leaders are creating opportunities for real estate professionals to bring their personal touch and learned experience to a greater market, maximize sales, increase efficiency and improve customer experience.
Technology has opened a whole new world of opportunity in real estate, but it has in no way replaced the wisdom and experience of actual real estate professionals. Learn how real estate tech leaders are creating opportunities for real estate professionals to bring their personal touch and learned experience to a greater market, maximize sales, increase efficiency and improve customer experience.
- Moderator | Rob Chevez, Chief Visionary Officer | REALTOR®, The CAZA Group, Keller Williams Realty
- Rick Altizer, CEO, Earnnest
- Trina Scott, Executive Vice President, Rocket Mortgage
- Kate Teich, Product VP, Realtor.com
Harbor Ballroom
PIONEER: Break Barriers and Scale Your Business
From Zumba Fitness to Beautyblenders, Latino entrepreneurs and creators are leading the New Mainstream Economy. Be inspired and move break the barriers to reach new heights with three-time Emmy Award winning host and best-selling author Gaby Natale.
From Zumba Fitness to Beautyblenders, Latino entrepreneurs and creators are leading the New Mainstream Economy. Be inspired and move break the barriers to reach new heights with three-time Emmy Award winning host and best-selling author Gaby Natale.
- Keynote Speaker | Gaby Natale, Triple Daytime EMMY winning entrepreneur, bestselling author and speaker
12:00 PM–1:00 PM
Grand Hall
Grand Hall
Sabores Powered by PNC Bank
A festive reception featuring a decadent array of tasty bites and refreshing beverages inspired by Latin flavors: Network and enjoy the eclectic menu with live music!
A festive reception featuring a decadent array of tasty bites and refreshing beverages inspired by Latin flavors: Network and enjoy the eclectic menu with live music!
- Sponsor Remarks | William Hendrix-Griffin, Senior Vice President, Affordable Lending, PNC Bank
- MC | Armando Tam, SVP, Chapter Development, NAHREP
2:45 PM–3:45 PM
Breakout Session Block II Sponsored by Chenoa Fund Powered by CBC Mortgage Agency
Enjoy informative, intimate educational sessions with experts who dive deep into specific topics relating to entrepreneurship and real estate.
Ocean Beach
Mental Health and Wellness – How to Build Tenacity for Success
Learn how basic mental health and wellness habits and practices helped these leaders not only get through, but excel amidst challenging circumstances.
Learn how basic mental health and wellness habits and practices helped these leaders not only get through, but excel amidst challenging circumstances.
- Olivia Chavez, Realtor, Mission Real Estate
- Hipolito Garcia, Area Manager, Caliber Home Loans
- Imelda Manzo, Broker-Owner, Premier One REALTORS®
- Jesus Neri, Creative Director, Alterra Home Loans
Solana Beach A
Build a Social Media Strategy that Generates Sales
Research shows that 84% of new homebuyers say the information they found online was crucial for their research. Learn from these savvy real estate professionals how they maximize social media as part of their overall sales strategy.
Research shows that 84% of new homebuyers say the information they found online was crucial for their research. Learn from these savvy real estate professionals how they maximize social media as part of their overall sales strategy.
- Moderator | Josué Soto, CEO, Soto Legacy Group / Powered by eXp Realty
- Gabe Mendez, CEO & Listing Agent, Gabe Mendez Group
- Nancy Obando, Senior Vice President- Strategic Products and Affordable Lending, Mountain West Financial, Inc.
Solana Beach B
Tax Strategies - How to Stay Compliant and Grow Your Wealth
Investing in real estate is one of the proven ways to best develop wealth and enhance cash flow. Learn from these experts how to take advantage of tax benefits and legitimately maximize take-home income.
Investing in real estate is one of the proven ways to best develop wealth and enhance cash flow. Learn from these experts how to take advantage of tax benefits and legitimately maximize take-home income.
- Moderator | Tony Martinez, CEO, Negozee
- Jesus Abikarram, EA
- Will De Jesus, CPA
Mission Beach A
How Tech Will Separate the Winners from the Losers
Technology is reshaping our ability to scale and become more efficient. Though the landscape of tech offerings can be overwhelming, many top producers have managed to harness these tools to gain market share and leave others in the dust. Learn how these successful professionals stay on-top of the trends and leverage technology in their daily business routines.
Technology is reshaping our ability to scale and become more efficient. Though the landscape of tech offerings can be overwhelming, many top producers have managed to harness these tools to gain market share and leave others in the dust. Learn how these successful professionals stay on-top of the trends and leverage technology in their daily business routines.
- Moderator | Leticia Vu, Real Estate Agent, Keller Williams Realty Metropolitan
- Michelle Denogean, CMO, Side
- Raul Espinoza, Senior Vice President of Sales and Strategic Markets, Bay Equity Home Loans
- Michael Palucha, REALTOR®, RENE
Mission Beach B
Demystifying Luxury Real Estate
Luxury real estate continues to be one of the most stable and growing segments of the residential market; however, Latino real estate professionals are still only a small percentage of those serving this lucrative market. If you are interested in breaking through higher price points and serving high net worth individuals, then this is your opportunity to learn from two highly successful Latino luxury agents.
Luxury real estate continues to be one of the most stable and growing segments of the residential market; however, Latino real estate professionals are still only a small percentage of those serving this lucrative market. If you are interested in breaking through higher price points and serving high net worth individuals, then this is your opportunity to learn from two highly successful Latino luxury agents.
- Moderator | Peggy Pratt Calle, REALTOR®, Century 21 North East
- Erika Borunda Ahajanian, Broker and Owner, EXUDE Real Estate
- Ricardo Rodriguez, Global Luxury Ambassador; International Luxury Alliance member; Principal at Ricardo Rodriguez & Associates, Coldwell Banker Realty
4:00 PM–5:00 PM
Breakout Session Block III Sponsored by Chenoa Fund Powered by CBC Mortgage Agency
Enjoy informative, intimate educational sessions with experts who dive deep into specific topics relating to entrepreneurship and real estate.
Ocean Beach
How Top Producers Incorporate the NAHREP 10 into their Daily Routines
The NAHREP 10 is a roadmap to success and prosperity for our comunidad. How is your journey going and how can you apply the principles to help guide your success? Learn practical steps in implementing the NAHREP 10 from these NAHREP leaders.
The NAHREP 10 is a roadmap to success and prosperity for our comunidad. How is your journey going and how can you apply the principles to help guide your success? Learn practical steps in implementing the NAHREP 10 from these NAHREP leaders.
- Moderator | Atila "AT" Almeida, REALTOR®, Coldwell Banker Realty
- Lexi Lopez, Senior Manager of Awards & Recognition, Century 21 Real Estate LLC
- Bernie Miller, Executive Vice President, The Federal Savings Bank
- Joe Velazquez, Senior Vice President of Neighborhood and Community Lending, Bank of America
Solana Beach A
Developing Impactful Marketing Content that Inspires and Sells
Effective content creation is vital to any successful sales strategy. What you say is often more important than how or when you say it. Learn how creative use of NAHREP and other content tools and platforms, such as Instagram polls, Facebook Live and TikTok can lead to greater influence and sales.
Effective content creation is vital to any successful sales strategy. What you say is often more important than how or when you say it. Learn how creative use of NAHREP and other content tools and platforms, such as Instagram polls, Facebook Live and TikTok can lead to greater influence and sales.
- Moderator | Irving Cham, NJ Growth Manager, Anywhere
- Nora Aguirre, Agent, Century 21 Americana
- Raquel Borras, Branding & Marketing Manager, New American Funding
- Eddy Perez, CEO, EPM
Mission Beach B
Mortgage Products That Can Help Address the Affordability Crisis
The economy's cyclical nature dictates that what goes up, must come down. Some homebuyers may feel that taking out a mortgage during a recession is too risky. However, there is a wide variety of mortgage products available. This panel of experts will show you how to branch out and start using new mortgage product strategies to get through a recession.
The economy's cyclical nature dictates that what goes up, must come down. Some homebuyers may feel that taking out a mortgage during a recession is too risky. However, there is a wide variety of mortgage products available. This panel of experts will show you how to branch out and start using new mortgage product strategies to get through a recession.
- Moderator | Neil Terc, President, SuCasa.com
- Sheldon Clouse, VP, Retail Home Lending, Chase
- Manny Delgadillo, Branch Manager- Producing, PrimeLending, a PlainsCapital Company®
- Stephen Glass, Area Manager, Citi
- Nicholas Kreager, Regional Vice President, Change Home Mortgage
- David Mendez, Affordable Lending Manager, Freddie Mac
- Jorge Montoya, Producing Branch Manager, Guild Mortgage
Mission Beach A
Using a Financial Advisor – Going back to Fundamentals
With interest rates moving up, inflation on the rise, and the economy heading towards a possible recession, only the resourceful will thrive. Having a mature undertraining of wealth and prosperity starts by asking the right questions and planning for your business and family’s future. This panel of financial advisors lays out the basics of how to find the right advisor to grow your wealth.
With interest rates moving up, inflation on the rise, and the economy heading towards a possible recession, only the resourceful will thrive. Having a mature undertraining of wealth and prosperity starts by asking the right questions and planning for your business and family’s future. This panel of financial advisors lays out the basics of how to find the right advisor to grow your wealth.
- Moderator | Joe Castillo, Owner & Managing Broker, RE/MAX Mi Casa, RE/MAX in the Village
- Sylvia Guinan, Senior Vice President- Investments, Wells Fargo
- Lesandro Mena, SR., Financial Consultant, Charles Schwab
- Rodrigo Suarez-Navarro, Financial Advisor, Morgan Stanley
Solana Beach B
Broker Owner Best Practices In A Contracting Market
How successful broker owners are innovating to stay nimble and ahead. This panel of experts shows you how smaller brokerages compete with larger ones.
How successful broker owners are innovating to stay nimble and ahead. This panel of experts shows you how smaller brokerages compete with larger ones.
- Moderator | Jona Gamboa, CEO/Realtor, Gamboa Real Estate Group, Keller Williams Realty, Inc.
- Linda Luna, Director, Learning & Development, Realty ONE Group
- Eva Angelina Romero, Broker/Owner, EvaCo Properties
- Diana Sifuentes, REALTOR®, Co-Owner, Berkshire Hathaway Home Services A Action
- Ulises Vega, Real Estate Broker-Owner/REALTOR®, Century 21 The Vega Team
6:00 PM–9:00 PM
Seaport Ballroom
Seaport Ballroom
2022 L'ATTITUDE Gala
This Friday night special includes the presentation of the 2022 L'ATTITUDE Leadership Award to Lin-Manuel Miranda. This annual award is presented to individuals who in their life and work have achieved exemplary personal success, which they have leveraged alongside their resources and influence to improve the lives of others. This is an inspiring celebration of the relentless U.S. Latino work ethic and the community-minded U.S. Latino humanitarian spirit. The Gala will also feature an evening of entertainment not to be missed provided by Chico of the Gipsy Kings.
This Friday night special includes the presentation of the 2022 L'ATTITUDE Leadership Award to Lin-Manuel Miranda. This annual award is presented to individuals who in their life and work have achieved exemplary personal success, which they have leveraged alongside their resources and influence to improve the lives of others. This is an inspiring celebration of the relentless U.S. Latino work ethic and the community-minded U.S. Latino humanitarian spirit. The Gala will also feature an evening of entertainment not to be missed provided by Chico of the Gipsy Kings.
- Honoree | Lin-Manuel Miranda, Pulitzer Prize, Grammy, Emmy & Tony Award-Winning Songwriter, Actor, Director & Producer
- Performer | Chico Castillo, Musician, Gypsy Kings
6:00 PM–9:00 PM
Harbor Ballroom
Harbor Ballroom
2022 L'ATTITUDE Comedy and Salsa Gala
Introducing the L'ATTITUDE Comedy and Salsa Gala! Due to overwhelming demand for the sold-out L'ATTITUDE 2022 Gala, we are presenting you with a secondary option to laugh and have some fun in celebration of our incredible L'ATTITUDE 2022 event! Show us your L'ATTITUDE and join us for dinner and a comedy showcase featuring some of the best Latino comics in the business. After the live showcase full of laughs, you'll have the opportunity to witness via livestream the presentation of the 2022 L'ATTITUDE Leadership Award to the award-winning songwriter, actor, and director, Lin-Manuel Miranda. After the comedy showcase, awards presentation, and dinner, enjoy an unforgettable evening of live salsa music and dancing!
Introducing the L'ATTITUDE Comedy and Salsa Gala! Due to overwhelming demand for the sold-out L'ATTITUDE 2022 Gala, we are presenting you with a secondary option to laugh and have some fun in celebration of our incredible L'ATTITUDE 2022 event! Show us your L'ATTITUDE and join us for dinner and a comedy showcase featuring some of the best Latino comics in the business. After the live showcase full of laughs, you'll have the opportunity to witness via livestream the presentation of the 2022 L'ATTITUDE Leadership Award to the award-winning songwriter, actor, and director, Lin-Manuel Miranda. After the comedy showcase, awards presentation, and dinner, enjoy an unforgettable evening of live salsa music and dancing!
- Honoree | Lin-Manuel Miranda, Pulitzer Prize, Grammy, Emmy & Tony Award-Winning Songwriter, Actor, Director & Producer
- Performer | David Del Rosario, Comedian
- Performer | Nancy Lee, Comedian
- Performer | Jeff Valdez, Comedian & Executive Producer, The Brothers García, The Garcías
7:00 AM–8:00 PM
Marina Room
Marina Room
COVID-19 Testing
All event attendees, staff, and speakers must test negative for COVID-19 at one of our onsite complimentary testing facilities, regardless of vaccination status. Testing will take approximately 30-45 minutes, depending on flow, so please consider this when planning your arrival. After passing your onsite COVID-19 test you will not be required to re-test to attend NAHREP at L’ATTITUDE events.
All event attendees, staff, and speakers must test negative for COVID-19 at one of our onsite complimentary testing facilities, regardless of vaccination status. Testing will take approximately 30-45 minutes, depending on flow, so please consider this when planning your arrival. After passing your onsite COVID-19 test you will not be required to re-test to attend NAHREP at L’ATTITUDE events.
7:00 AM–8:00 PM
Palm Foyer
Palm Foyer
Registration Open
All event attendees must visit the COVID-19 Testing site in the Marina Room and be cleared before proceeding to registration.
All event attendees must visit the COVID-19 Testing site in the Marina Room and be cleared before proceeding to registration.
8:00 AM–4:00 PM
Grand Hall
Grand Hall
Expo Hall Hours
The Experience Hall is now open! The New Mainstream brands that sponsor L’ATTITUDE have been brought together to showcase their offerings in the Grand Hall. Come learn about the latest products and grab some swag along the way.
The Experience Hall is now open! The New Mainstream brands that sponsor L’ATTITUDE have been brought together to showcase their offerings in the Grand Hall. Come learn about the latest products and grab some swag along the way.
8:00 AM–5:00 PM
Promenade
Promenade
Platinum & VIP Lounge Hours Powered by Guild Mortgage
Come relax and enjoy the benefits of your NAHREP Platinum membership in the Platinum & VIP Lounge Powered by Guild Mortgage! Enjoy refreshments and community in this private, tranquil space.
Come relax and enjoy the benefits of your NAHREP Platinum membership in the Platinum & VIP Lounge Powered by Guild Mortgage! Enjoy refreshments and community in this private, tranquil space.
8:00 AM–10:00 AM
Solana Beach A - B
Solana Beach A - B
Government Affairs Director Boot Camp
Invitation Only. The Government Affairs Director Boot Camp is a two-hour intensive training session for all current and future NAHREP Chapter Government Affairs Directors and their boards. The training will include four unique presentations and mastermind sessions designed to prepare chapters to excel in their advocacy efforts. This session is by invitation only for NAHREP chapter board members.
Invitation Only. The Government Affairs Director Boot Camp is a two-hour intensive training session for all current and future NAHREP Chapter Government Affairs Directors and their boards. The training will include four unique presentations and mastermind sessions designed to prepare chapters to excel in their advocacy efforts. This session is by invitation only for NAHREP chapter board members.
10:00 AM–12:00 PM
General Session IV
Harbor Ballroom
How do you continuously build wealth from your previous successes? Learn from leaders across the music, sports, and real estate industries as they share how they have evolved their business successes into something greater.
- Sponsor Remarks | Jenny Brosseau, Head of Diverse Customer Segments, Wells Fargo
- Opening Remarks | Jason Riveiro, Executive Director/COO, NAHREP
- MC | Gerardo "Jerry" Ascencio, Broker/Owner, San Fernando Realty
Harbor Ballroom
Market Trends | Will Housing Demand Continue In A Recession?
Rising mortgage rates have put a damper on mortgage demand and added another difficult hurdle for first-time homebuyers. Two recognized industry trends leaders will help us make sense of the madness and provide invaluable insights to better navigate the next six months and beyond.
Rising mortgage rates have put a damper on mortgage demand and added another difficult hurdle for first-time homebuyers. Two recognized industry trends leaders will help us make sense of the madness and provide invaluable insights to better navigate the next six months and beyond.
- Moderator | Jason Riveiro, Executive Director/COO, NAHREP
- Chuck Bishop, SVP, Head of Diverse Segments, Wells Fargo
- Brian Hurley, President & Co-Owner, Gradus Management
- Len Kiefer, Deputy Chief Economist, Freddie Mac
Harbor Ballroom
Weaving the Latino Narrative into the American Story
In this session, author and producer Julissa Arce, and actor and author Christopher Rivas will discuss the lack of awareness among Americans, including Hispanic/Latinos, about the rich history and contributions of our community. They will discuss how they are addressing the lack of representation in media, entertainment, and publishing through their work.
In this session, author and producer Julissa Arce, and actor and author Christopher Rivas will discuss the lack of awareness among Americans, including Hispanic/Latinos, about the rich history and contributions of our community. They will discuss how they are addressing the lack of representation in media, entertainment, and publishing through their work.
- Moderator | Teri Aversue, SVP of Social Impact & Sustainability, TelevisaUnivision
- Julissa Arce, Writer, Activist & Social Changemaker
- Christopher Rivas, Actor, Creator & Author of BROWN ENOUGH
Harbor Ballroom
The NAHREP Top 250: Heroes of the Hispanic Market
Join us for an in-person ceremony honoring the NAHREP Top 250 Latino Agents and Mortgage Originators for their contributions to help thousands of families and individuals achieve the dream of homeownership across the country! Come together to celebrate the achievement of our fellow Latino agents and mortgage originators in receiving this highly regarded distinction.
Join us for an in-person ceremony honoring the NAHREP Top 250 Latino Agents and Mortgage Originators for their contributions to help thousands of families and individuals achieve the dream of homeownership across the country! Come together to celebrate the achievement of our fellow Latino agents and mortgage originators in receiving this highly regarded distinction.
- Moderator | Alex Garza, Vice President of Sales, Century 21 Americana
- Opening Remarks | Carmen Mercado, Senior Affordable Lending Manager, Single Family – Client & Community Engagement, Freddie Mac
- Rene Acosta, Loan Officer, Nova Home Loans- Acosta Group
- Nora Aguirre, Agent, Century 21 Americana
- Luisa Bedoya, Vice President/ Senior Mortgage Planner, MSA Mortgage, LLC
- MC | Gaby Natale, Triple Daytime EMMY winning entrepreneur, bestselling author and speaker
12:00 PM–12:30 PM
Grand Hall
Grand Hall
Latino Authors Book Signing
1:00 PM–2:00 PM
Top 250 Latino Agents & Mortgage Originators Masterminds
Beach Rooms
Invitation only.
Mission Beach A
Top 250 Broker Owners Mastermind: David vs Goliath – How Broker Owners Beat the Odds
Invitation only.
Invitation only.
Mission Beach B
Top 250 Loan Officer Mastermind: How to Go From 10 to 15 Transactions Per Year to Over 500
Invitation only.
Invitation only.
Solana Beach B
Top 250 Agents Mastermind: Getting to $1 BIL in Sales: The Masterclass
Invitation only.
Invitation only.
Mission Beach C
Top 250 Title & Ancillary Services Mastermind: Creative Approaches in Building a Differentiated Service Offering
Invitation only.
Invitation only.
2:00 PM–3:00 PM
Breakout Session Block IV Sponsored by Chenoa Fund Powered by CBC Mortgage Agency
Enjoy informative, intimate educational sessions with experts who dive deep into specific topics relating to entrepreneurship and real estate.
Mission Beach C
NFTs and Blockchain: Where Will This Take the Housing Industry?
Blockchain technology, including NFTs, is taking the world by storm and revolutionizing asset ownership. A panel of experts discuss the certain impact this change will have on the housing industry in the coming years.
Blockchain technology, including NFTs, is taking the world by storm and revolutionizing asset ownership. A panel of experts discuss the certain impact this change will have on the housing industry in the coming years.
- Moderator | Neil Terc, President, SuCasa.com
- Luis Arellano, Co-Founder, Partner & President of MPM Latin , MPM Partners Inc.
- Anna Atencio, CEO, Propy Title and Escrow Agency Inc.
Solana Beach A
The Entrepreneurial Mindset – Latinos Leading in Business and in Life
As Latinos, we learn from an early age to persevere despite hardships. Not just surviving but thriving is part of our DNA. Learn how these outstanding Latinos persevered to land on the Top 250 Latino list by leveraging their NAHREP resources.
As Latinos, we learn from an early age to persevere despite hardships. Not just surviving but thriving is part of our DNA. Learn how these outstanding Latinos persevered to land on the Top 250 Latino list by leveraging their NAHREP resources.
- Moderator | Nora Aguirre, Agent, Century 21 Americana
- Ainhoa Garcia, Broker, Realty of Chicago
- Bill Horton, SVP, Region President- Mortgage, DHI Mortgage
- Angela Seminario, Branch Manager/ VP of Mortgage Lending, Guaranteed Rate
Solana Beach B
Doing Well by Doing Good: How Partnerships with Community Organizations Can Yield Business and Support Neighborhoods
Homes are sold in communities and all communities have leaders. As a successful real estate professional, you should aim to establish yourself as a leader and authority by being a source of information and advice. These panelists will show you how interacting with local leaders and influencers grows your business.
Homes are sold in communities and all communities have leaders. As a successful real estate professional, you should aim to establish yourself as a leader and authority by being a source of information and advice. These panelists will show you how interacting with local leaders and influencers grows your business.
- Moderator | Cristian Correa, Senior Vice President, Caliber Home Loans
- Gregory Herb, President & Broker, Herb Real Estate, Inc.
- Erik Lutz, Broker, Owner & Councilman, Universal Property Brokers
- Lisette Torres, Director, State Government and External Affairs, Rocket Mortgage
Mission Beach A
The Barbell Effect in Real Estate – Are You Small and Nimble, Large and Diversified, or Someone’s Lunch?
The barbell effect suggests that very small companies with low overhead will be nimble enough to survive a slower market, and very large companies with strong balance sheets will also do well, but everyone else in between will have a tough time. Intelligently-led companies in the middle will need to sprint to one side of the barbell or the other. This panel of real estate experts will share insights on staying lean and competitive in a changing market.
The barbell effect suggests that very small companies with low overhead will be nimble enough to survive a slower market, and very large companies with strong balance sheets will also do well, but everyone else in between will have a tough time. Intelligently-led companies in the middle will need to sprint to one side of the barbell or the other. This panel of real estate experts will share insights on staying lean and competitive in a changing market.
- Moderator | Ernesto Alcaraz, Director, Area Manager, Sun West Mortgage Company, Inc.
- Edwin Acevedo, Broker/CEO, Century 21 LOTUS
- Joe Castillo, Owner & Managing Broker, RE/MAX Mi Casa, RE/MAX in the Village
- Justine Jimenez Garcia, Owner/Broker, Countywide Properties ERA Powered
Mission Beach B
NAHREP Angel Network - How Angel Investing Changed my Life
Angel investing into startups isn’t just for billionaires; it’s now becoming more mainstream with platforms like Angel List, Carta, Republic, WeFunder and AltoIRA. Come hear from top Hispanic leaders on their journey from non-investor into how they diversified their strategy. During this session, attendees will also have the opportunity to hear more about the new NAHREP & Hispanic Wealth Project Angel Investment Network.
Angel investing into startups isn’t just for billionaires; it’s now becoming more mainstream with platforms like Angel List, Carta, Republic, WeFunder and AltoIRA. Come hear from top Hispanic leaders on their journey from non-investor into how they diversified their strategy. During this session, attendees will also have the opportunity to hear more about the new NAHREP & Hispanic Wealth Project Angel Investment Network.
- Moderator | Jason Riveiro, Executive Director/COO, NAHREP
- Chris Moreno
- Rachel ten Brink, General Partner, Red Bike Capital
3:00 PM–4:30 PM
General Session V
Harbor Ballroom
Are you ready to expand your career, tap into capital, grow your business and reach new levels of professional and financial success? Now is your time to be in the top 10% of your industry.
- Opening Remarks | Daisy Lopez-Cid, 2018 NAHREP President and Broker/Owner, RE/MAX Premier Properties
- Opening Remarks | Maria Vergara, Senior Vice President, Retail Diverse Segments Leader, Wells Fargo Home Lending
- MC | Rob Chevez, Chief Visionary Officer | REALTOR®, The CAZA Group, Keller Williams Realty
Harbor Ballroom
New Partner Townhall: Investing for Long-Term Growth
While market headwinds are impacting the industry, these new partners have decided to partner with NAHREP and invest in the Hispanic market. Learn about their unique efforts and how they plan to better serve the Hispanic community.
While market headwinds are impacting the industry, these new partners have decided to partner with NAHREP and invest in the Hispanic market. Learn about their unique efforts and how they plan to better serve the Hispanic community.
- Moderator | Gerardo "Jerry" Ascencio, Broker/Owner, San Fernando Realty
- Moderator | Daisy Lopez-Cid, 2018 NAHREP President and Broker/Owner, RE/MAX Premier Properties
- Hector Amendola, President, Americana Home Loans
- Rodrigo Ballon, Originating Branch Manager, CrossCountry Mortgage
- Victoria Garcia DeLuca, VP, Marketplace Diversity Strategy, Guild Mortgage
- Jennifer Hedgepeth, Chief Operating Officer, DHI Mortgage
- William Hendrix-Griffin, Senior Vice President, Affordable Lending, PNC Bank
- Nicholas Kreager, Regional Vice President, Change Home Mortgage
- Adam Levitt, Business Development Management, Renovation Financing, Fairway
- Vinnie Tracey, President, Realty ONE Group
- Montell Watson, Director of Diversity Lending & Strategic Partnership, Movement Mortgage
Harbor Ballroom
A 21st Century Latina
An interactive presentation by NAHREP 2021 National President Sara Rodriguez shares how culture inspired her to go from a sales position to becoming an entrepreneur and national leader. Sara will walk us through her breakthrough journey and aspirations for the future.
An interactive presentation by NAHREP 2021 National President Sara Rodriguez shares how culture inspired her to go from a sales position to becoming an entrepreneur and national leader. Sara will walk us through her breakthrough journey and aspirations for the future.
- Opening Remarks | Esther-Mireya Tejeda, Chief Marketing Officer, Anywhere Real Estate, Inc.
- Sara Rodriguez, Hispanic Wealth Chairperson, CEO, Titan Title LLC
6:00 PM–10:00 PM
The Shell
The Shell
L'ATTITUDE Live Presented by La Musica
Superstars Juanes, Farruko, and Alex Sensation perform live in an intimate venue that's San Diego's newest attraction!
Superstars Juanes, Farruko, and Alex Sensation perform live in an intimate venue that's San Diego's newest attraction!
- Performer | Farruko
- Performer | Juanes
- Performer | Alex Sensation, Artist, DJ
7:00 AM–12:00 PM
Palm Foyer
Palm Foyer
Registration Open
All event attendees must visit the COVID-19 Testing site in the Marina Room and be cleared before proceeding to registration.
All event attendees must visit the COVID-19 Testing site in the Marina Room and be cleared before proceeding to registration.
7:00 AM–12:00 PM
Marina Room
Marina Room
COVID-19 Testing
All event attendees, staff, and speakers must test negative for COVID-19 at one of our onsite complimentary testing facilities, regardless of vaccination status. Testing will take approximately 30-45 minutes, depending on flow, so please consider this when planning your arrival. After passing your onsite COVID-19 test you will not be required to re-test to attend NAHREP at L’ATTITUDE events.
All event attendees, staff, and speakers must test negative for COVID-19 at one of our onsite complimentary testing facilities, regardless of vaccination status. Testing will take approximately 30-45 minutes, depending on flow, so please consider this when planning your arrival. After passing your onsite COVID-19 test you will not be required to re-test to attend NAHREP at L’ATTITUDE events.
11:00 AM–12:00 PM
Seaport Ballroom
Seaport Ballroom
A Conversation with President Barack H. Obama
Don't miss this fireside chat between Former President Barack Obama and NAHREP Co-Founder & CEO Gary Acosta.
Don't miss this fireside chat between Former President Barack Obama and NAHREP Co-Founder & CEO Gary Acosta.
- Moderator | Gary Acosta, Co-Founder & CEO, NAHREP | Co-Founder, L'ATTITUDE
- President Barack Obama, 44th President of the United States
12:30 PM–2:30 PM
Harbor Ballroom
Harbor Ballroom
Most Powerful Latinas Luncheon
In partnership with ALPFA, L’ATTITUDE will again recognize the 50 Most Powerful Latinas, distinguished women who are driving and shaping The New Mainstream Economy. These are women whose positions and responsibilities are influencing the lives of all American citizens in very significant ways, both publicly and sometimes behind the scenes. As part of this very special luncheon, you will also meet three Latina disruptors who are making things happen without waiting for protocols or marching to someone else’s drumbeat. This is an inspiring not-to-miss event.
In partnership with ALPFA, L’ATTITUDE will again recognize the 50 Most Powerful Latinas, distinguished women who are driving and shaping The New Mainstream Economy. These are women whose positions and responsibilities are influencing the lives of all American citizens in very significant ways, both publicly and sometimes behind the scenes. As part of this very special luncheon, you will also meet three Latina disruptors who are making things happen without waiting for protocols or marching to someone else’s drumbeat. This is an inspiring not-to-miss event.
5:00 PM–7:00 PM
Harry West Gymnasium at San Diego City College
Doors open: 3:00 PM
Game 1: 5:00 PM
Game 2: 7:00 PM
Harry West Gymnasium at San Diego City College
Doors open: 3:00 PM
Game 1: 5:00 PM
Game 2: 7:00 PM
L'ATTITUDE Basketball Classic
Ticketed event ($20) that’s FREE for L’ATTITUDE or NAHREP at L’ATTITUDE attendees—Must bring your badge! Two exhibition basketball games will feature top Latino basketball players in the U.S. and around the world. The high school game will see Veritas Academy, the nation’s leading Latino-focused high school basketball prep school, compete against Arizona Compass, one of the nation’s premier high school basketball programs. The Legends exhibition game will feature Coach Manu Ginobili, as a team of top U.S.-born Latinos currently playing in college, G-league, and professionally plays against a team of top international Latinos currently playing in college, G-league, and professionally. Don’t miss the half-time performance by Alex Sensation and La Gabi.
Ticketed event ($20) that’s FREE for L’ATTITUDE or NAHREP at L’ATTITUDE attendees—Must bring your badge! Two exhibition basketball games will feature top Latino basketball players in the U.S. and around the world. The high school game will see Veritas Academy, the nation’s leading Latino-focused high school basketball prep school, compete against Arizona Compass, one of the nation’s premier high school basketball programs. The Legends exhibition game will feature Coach Manu Ginobili, as a team of top U.S.-born Latinos currently playing in college, G-league, and professionally plays against a team of top international Latinos currently playing in college, G-league, and professionally. Don’t miss the half-time performance by Alex Sensation and La Gabi.
- Performer | La Gabi, Singer
- Performer | Alex Sensation, Artist, DJ