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Thursday
September 12
Friday
September 13
Saturday
September 14
Sunday
September 15

AGENDA

Thursday, September 12
8:00 AM–5:00 PM PT
Platinum & VIP Lounge Powered by Wells Fargo Home Mortgage
Come relax and enjoy the benefits of your NAHREP Platinum membership in the Platinum & VIP Lounge powered by Wells Fargo Home Mortgage! Enjoy refreshments and community in this private, tranquil space.
8:00 AM–9:00 AM PT
NAHREP 10 Certified Trainers (INVITATION ONLY)
This workshop is designed to engage NAHREP 10 Certified Trainers in a morning of interactive and skills-based training. The session will include a public speaking workshop and a peer-to-peer mastermind session. This session is by invitation only for NAHREP 10 Certified Trainers.
11:00 AM–12:00 PM PT
Partner Workshops I
Enjoy informative and skills-based workshops from our valued partners.
1:00 PM–2:00 PM PT
Breakout Sessions I Sponsored by Chenoa Fund, a CBC Mortgage Agency
 
Enjoy informative, intimate educational sessions sponsored by by Chenoa Fund, a CBC Mortgage Agency with experts who dive deep into specific topics relating to entrepreneurship and real estate.
 
Top Chapter Performance Secrets
The NAHREP chapter network is the foundation of our organization. Hear from top-performing NAHREP chapter leaders on how they drive membership growth, partnerships, and engagement. Learn how you can become a catalyst for growth in your chapter.
  • Moderator | Nathalie Fairfax, Chapter Network Team Manager, NAHREP
  • Vikki Hill-Gonzalez, REALTOR®, Win Win Real Estate
  • Monica Martinez Chin, REALTOR®, Realty One Group
  • Nily Padron, Broker/CEO, Beehouse Realty
 
Sophisticated Investments: Structuring the Deal to Maximize Returns
This session is tailored for entrepreneurial-minded NAHREP professionals eager to turn a side hustle into a full-scale business. Learn how to diversify investments and build long-term wealth as panelists share strategies for structuring deals that optimize returns, minimize risks, and create sustainable growth.
 
Doing God's Work: Elevating the Buyers Agent Game
This session focuses on the critical role of the buyer agent in the homeownership process and how to refine and redefine the value proposition given the present market challenges. Understand strategies to navigate complex market conditions, negotiate effectively, and secure the best deals. Whether you're a seasoned agent or new to the field, this session will elevate your game, making you an indispensable ally in your clients' path to homeownership.
  • Moderator | Peggy Pratt, Associate Broker & Team Leader, Pratt Properties Team
 
Partnering for Success: Top Producer Insights on Building Winning Realtor-Lender Relationships
Join us for an exclusive session featuring top-producing real estate agents from the NAHREP Top 250 as they share their proven strategies for finding, partnering, and closing deals with the right lender. Discover the key qualities top producers look for in a lender partner, learn effective strategies for seamless collaboration between realtors and lenders to maximize success. This is a must-attend event for real estate agents and loan officers looking to elevate their business through strategic partnerships and expand their reach within the Latino community.
 
Boost Your Google Business Ranking: A Masterclass for Real Estate Agents and Brokers
Join us for an exclusive masterclass designed specifically for real estate agents and brokers, where a Google expert will reveal proven strategies to elevate your Google Business ranking. In this session, you will learn how to optimize your online presence, enhance your local SEO, and attract more clients through effective Google My Business practices. Don't miss this opportunity to gain a competitive edge in the real estate market and drive more traffic to your listings. Whether you're a seasoned professional or just starting out, this session will equip you with the tools and knowledge to stand out online.
  • Alex Montalenti
 
Pros Prospecting, Closing, and Growing with the Latino Homebuyer
According to the State of Hispanic Homeownership Report, on average, Hispanic homebuyers are purchasing homes eight years under the median age of the general population. Learn how successful agents attract and close deals for Latino families.
 
Maximizing Returns through Angel Investing and Start-Up Investments
Join us to discover how to diversify your investment portfolio and cultivate long-term wealth by exploring strategies for structuring deals that optimize returns, minimize risks, and foster sustainable growth. Focusing on angel investing and investing in start-ups, this session will provide you with the insights and tools needed to identify promising opportunities, negotiate favorable terms, and navigate the complexities of early-stage investments. Don't miss this chance to elevate your investment game and achieve financial success.
  • Laura Lucas, Partner, L'ATTITUDE Ventures
2:15 PM–3:15 PM PT
Breakout Sessions II Sponsored by by Chenoa Fund, a CBC Mortgage Agency
 
Enjoy informative, intimate educational sessions sponsored by by Chenoa Fund, a CBC Mortgage Agency with experts who dive deep into specific topics relating to entrepreneurship and real estate.
 
Creating Impact with NAHREP's Leadership Academy
NAHREP's Leadership Academy equips future leaders with the tools and framework necessary for effective policy change. Graduates of the Leadership Academy play a crucial role in reshaping and revitalizing the housing industry across political, private, and not-for-profit sectors. Join us to learn how this transformative program prepares leaders to drive NAHREP's mission forward and create a more equitable housing landscape.
  • Moderator | Sara Rodriguez, Hispanic Wealth Chairperson, CEO, Titan Title LLC
  • Michelle Rosa Patruno, Regional Sales Manager/Senior Loan Specialist, United Mortgage
  • Charles Villafana, Branch Manager, Streamline Home Loans
 
Sealing the Deal: Mastering Down Payment Assistance (DPA)
With interest rates and housing prices so high, DPA is increasingly being used as a financing tool. Gain insights into trends, real-world case studies, and best practices to maximize the benefits of DPA for buyers and sellers alike. Whether you're a real estate agent or lender this session equips you with the knowledge and strategies to master DPA and seize opportunities.
 
ITIN Insights: Unlocking Opportunities for Non-Traditional Buyers
This session will help lenders with tools for the broader adoption of ITIN products. Explore the nuances of serving non-traditional buyers and learn how to effectively unlock opportunities for ITIN holders. Experts will share strategies for understanding the unique needs of this demographic and navigating financing options.
  • Moderator | Sam Kenney, Senior Policy Analyst, UnidosUS
  • Alex Islas, East West Bank
  • Janelle Rodriguez, Alterra Home Loans
 
Next Gen Client Acquisition: Methods to Improve Your Closure Rate
Leveraging the latest technology and cultural insights helps identify and nurture timely leads. Learn how to maximize daily closing efforts by applying the capabilities of digital marketing, social media, and data analytics to attract and convert clients. Explore new approaches that resonate with tech-forward audiences and discover how to build authentic relationships in a rapidly evolving market.
  • Mike Peregrina, Hey Wait AI
 
The Rockefeller Legacy: Ensuring Your Wealth Grows for Generations
Learn how to implement effective financial planning, smart investments, and estate planning techniques that ensure your wealth grows and endures. Hear from financial experts and successful entrepreneurs who have navigated the path to lasting prosperity.
 
Navigating the LEP Landscape in Mortgage Lending
Limited English Proficiency (LEP) programs offer an opportunity to expand your customer base and foster inclusivity, yet many lenders hesitate due to complexities and uncertainties. Join us for a candid discussion with industry leaders who have successfully navigated the LEP landscape, sharing their experiences and practical advice on overcoming implementation challenges, building sustainable programs, and leveraging LEP for business growth. Whether you're just starting your LEP journey or looking to refine existing programs, this session will provide valuable insights and actionable strategies to confidently navigate the path to LEP success.
  • George Baker, Founder & CEO, Talk'uments, LLC
  • Kay Marshall, SVP, Capital Markets Client Strategy Manager & Secondary Lock Desk, Truist
 
The Next Generation of Client Acquisition in the AI Era
Harnessing cutting-edge AI technology is key to efficiently pinpoint and nurture prospective leads. Uncover the tactics to enhance your daily closing endeavors through applying digital marketing, social media, and data analytics tailored to engage and convert clients effectively.
  • Nikki Miller, VP of Agents and Head of Lever by Motovo, OJO Labs
  • Olivia Ramos, Founder & CEO, Deepblocks
  • Samuel Urquijo, Keybe
3:30 PM–5:00 PM PT
General Session I | NAHREP Takes Center Stage: Leading Our Industry
 
 
 
Presidential Address: Building our Legacy and Helping the Hispanic Community Prosper
Representing hundreds of Hispanic first-time homebuyers every year, 2024 NAHREP President Nora Aguirre is a leading voice in growing homeownership in America. Nora lays out recent efforts by NAHREP to lead and advocate protections for buyer agents and will underscore the transformative role buyer agents have in building wealth and community.
  • Nora Aguirre, 2024 NAHREP President, Agent, Century 21 Americana
 
NAHREP Shareholders Townhall
As the leading professional organization for Latinos in America, NAHREP is growing an ecosystem of impact and influence. We are a leadership factory, cultivating growing chapters, membership, and partnership networks. We are a thought leader, recognized for our signature events, sought-after reports, and media presence. This session highlights the progress made over the last year and shows how the vibrant elements of this thriving ecosystem will continue to lead and innovate.
 
State of the Industry: Do No Harm
Latinos drive the real estate industry and will do so in the future. Despite high interest rates, housing inventory shortages, and regulatory challenges, Latinos are driving growth. How do we ensure the momentum continues? Industry leaders will share their perspective on how market trends, demographic shifts, technological advancements, and policy changes are influencing the industry and the implications for NAHREP and its stakeholders.
5:00 PM–6:00 PM PT
Welcome Reception Powered by U.S. Bank
The celebration begins with a lively Welcome Reception powered by U.S. Bank. Enjoy live music, hear from NAHREP leadership, and network with peers and industry leaders from around the nation!
Friday, September 13
8:00 AM–5:00 PM PT
Platinum & VIP Lounge Powered by Wells Fargo Home Mortgage
Come relax and enjoy the benefits of your NAHREP Platinum membership in the Platinum & VIP Lounge powered by Wells Fargo Home Mortgage! Enjoy refreshments and community in this private, tranquil space.
8:00 AM–5:00 PM PT
Experience Hall
The Experience Hall is now open! The New Mainstream brands that sponsor L’ATTITUDE have been brought together to showcase their offerings. Come learn about the latest products and grab some swag along the way.
8:00 AM–9:00 AM PT
Ribbon Cutting
Join us for live entertainment and refreshments at the exciting Experience Hall ribbon cutting ceremony! Come celebrate the end of our first full day of events with networking and refreshments.
9:30 AM–10:30 AM PT
Partner Workshops II
 
Enjoy informative and skills-based workshops from our valued partners.
 
FHA Workshop 
10:45 AM–12:15 PM PT
General Session II | NAHREP Connects: Unlocking the Power of Our Network
 
 
  • MC | Joe Castillo, Owner & Managing Broker, RE/MAX Mi Casa, RE/MAX in the Village
 
Top Trends Impacting Mortgage Lending
Top financial experts share their perspectives on current trends and future directions in mortgage lending. Hear from representatives of direct, portfolio, and wholesale lending institutions about how they serve clients, particularly the growing Latino market.
  • Moderator | Joe Castillo, Owner & Managing Broker, RE/MAX Mi Casa, RE/MAX in the Village
  • Bryan Miller, Vice President of National Sales, United Wholesale Mortgage
 
Courage in the Face of Adversity: Nando Parrado's Story
Fernando "Nando" Seler Parrado Dolgay is a Uruguayan businessman, former rugby player, and racing driver. He is one of the sixteen survivors of the Uruguayan Air Force Flight 571, which crashed in the Andes on October 13, 1972. Come hear his inspiring story of survival and hope.
  • Keynote Speaker | Nando Parrado, Survivor, Hero and NYT Best-Selling Author portrayed in Oscar-Nominated Film "Society of the Snow"
12:30 PM–1:30 PM PT
Sabores Powered by CrossCountry Mortgage
A festive reception powered by CrossCountry Mortgage featuring a decadent array of tasty bites and refreshing beverages inspired by Latin flavors: Network and enjoy the eclectic menu with live music!
1:30 PM–2:30 PM PT
Breakout Sessions III Sponsored by by Chenoa Fund, a CBC Mortgage Agency
 
Enjoy informative, intimate educational sessions sponsored by by Chenoa Fund, a CBC Mortgage Agency with experts who dive deep into specific topics relating to entrepreneurship and real estate.
 
The Inner Workings of America's Leading Hispanic Organization
For over 25 years, NAHREP has been focused on educating and empowering real estate professionals, advocating public policy in support of our mission, and facilitating relationships among industry stakeholders. Learn how the team executes that vision and the priorities for the rest of the year with stakeholders in mind.
 
Leverage Your NAHREP Leadership Experience to Achieve Your Career Goals
You have worked hard at growing your business. You know that more is possible, but you are unsure how to get to the next level. This session brings seasoned business leaders who have built legacies in corporate America, public service, and new businesses to share their entrepreneurial and professional growth stories. Learn what tools, decisions, and actions they took at pivotal times in their journey.
  • Moderator | Nuria Rivera, 2023 NAHREP President, CEO, Novation Title Insurance Agency
 
Listing Dominance: Gaining Market
Explore proven methods for winning listings, navigating competitive markets, and maximizing exposure for your properties. Hear from industry leaders who have successfully navigated the uncertainty and emerged as market leaders by utilizing market insights, innovative marketing techniques, and strategic partnerships to position themselves as the go-to agent.
 
Unlocking the Door to Homeownership Through Down Payment Assistance (DPA)
High interest rates and home prices shouldn't stand in the way of homeownership dreams. This session breaks down the complexities of Down Payment Assistance programs, revealing a powerful tool that can open doors for your clients. Explore the latest DPA trends, learn from real-world success stories, and walk away with actionable strategies to guide buyers and sellers toward achieving their homeownership goals.
  • Tai Christensen, Co-Founder & President, Arrive Home
 
Crafting Content that Converts to Sales Growth with AI
From perfecting prompts, targeting sales, and listing presentations to refining blog and podcast content, this session will inspire fresh ideas in implementing AI to create compelling content to attract clients and boost sales.
 
Supercharge Your Sales Pipeline with PropTech
Learn from the leading companies in prospecting technology to automate and boost your lead generation for a thriving real estate business.
  • Shelly Cofini, Chief Strategy Officer, Redy
3:00 PM–4:00 PM PT
General Session III | Owning Our Destiny
 
 
 
Fireside Chat with Terry L. Schmidt
Terry L. Schmidt is the Chief Executive Officer and a Director of Guild Holdings Company. Terry has served as Guild Mortgage Company LLC's Chief Executive Officer since July 2023 and as a member of its board of managers since August 2020. Join us for an insightful conversation about leadership, grit, and how Terry is building a leading mortgage lending business.
  • Moderator | Gary Acosta, Co-Founder & CEO, NAHREP
  • Terry Schmidt, CEO, Guild Mortgage
 
AI's Impact on the Future of Real Estate
For 24 years, Ron O'Neil has been a driving force in training and speaking, with a special focus on real estate. He has also dedicated the past four years to extensive research and global advocacy for the ethical and moral implementation of AI technologies. A visionary leader and educator, Ron will share his vision for the future of AI in real estate.
  • Ron O'Neil, Owner & CEO, AI Intelligent Solutions
6:00 PM–9:00 PM PT
2024 L'ATTITUDE Gala 
Saturday, September 14
8:00 AM–5:00 PM PT
Platinum & VIP Lounge Powered by Wells Fargo Home Mortgage
Come relax and enjoy the benefits of your NAHREP Platinum membership in the Platinum & VIP Lounge powered by Wells Fargo Home Mortgage! Enjoy refreshments and community in this private, tranquil space.
8:00 AM–4:00 PM PT
Experience Hall
The Experience Hall is now open! The New Mainstream brands that sponsor L’ATTITUDE have been brought together to showcase their offerings. Come learn about the latest products and grab some swag along the way.
8:00 AM–9:30 AM PT
Corporate Member Breakfast 
9:15 AM–10:15 AM PT
Partner Workshops III
Enjoy informative and skills-based workshops from our valued partners.
10:30 AM–11:35 AM PT
General Session IV
 
 
 
Hispanic Wealth Project Blueprint 2.0 and State of Hispanic Wealth Report 2024—The Future of Wealth Creation and Legacy Building
Having reached the first ten-year goals of the HWP Blueprint 1.0 and tripling the household wealth for Latinos, this session will unveil HWP Blueprint 2.0. This publication will serve as roadmaps for increasing homeownership, scaling small businesses, diversifying investments, and driving future goals for continued Latino prosperity in America. Join us for a discussion on how you can leverage these powerful tools for your business.
  • Dr. Elizabeth Nimmons, Senior Policy and Research Analyst, NAHREP
 
Investing Mindset: The Journey to $3.5 Billion In Assets
Latinos contribute $3.2 Trillion to the U.S. economy. They also serve as investors in the financial markets. Martin Cabrera has experience providing investment advisory services, including development, acquisition, and management of over $3.5 billion in institutional real estate. Martin will provide practical strategies for aspiring investors. Learn and be inspired by his investment journey.
  • Martin Cabrera Jr., CEO, Cabrera Capital
 
Finding Your Real Estate Investing Community
No One Grows Alone" holds especially true in real estate investing. Rob Chavez took this quote to heart when he founded the highly successful GRID Investor Network. This session explores the importance of finding and engaging with a supportive investment community. Learn how to connect with like-minded investors, share knowledge, and leverage collective expertise to enhance your investment success.
  • Rob Chevez, Chief Visionary Officer | REALTOR®, The CAZA Group, Keller Williams Realty
12:00 PM–2:00 PM PT
Latinas Who Have L'ATTITUDE Luncheon 
2:00 PM–3:00 PM PT
Breakout Sessions IV Sponsored by by Chenoa Fund, a CBC Mortgage Agency
 
Enjoy informative, intimate educational sessions sponsored by by Chenoa Fund, a CBC Mortgage Agency with experts who dive deep into specific topics relating to entrepreneurship and real estate.
 
SPCP 101: Leveraging Credit Programs for Client Advantage
While SPCP have seen a surge in availability, many potential borrowers remain unaware of their advantages. Whether you're a lender, mortgage broker, or financial advisor, this panel equips you with the insights and knowledge of the various programs to access financing effectively.
 
AI to Boost Efficiency and Profits
Explore how AI-powered tools and technologies are revolutionizing every aspect of the real estate industry, from property management to sales and marketing. Gain valuable insights into cutting-edge AI applications, such as predictive analytics for market trends and personalized client recommendations. Learn from industry leaders who have successfully integrated AI into their workflows, unlocking new levels of productivity and profitability.
  • Ron O'Neil, Owner & CEO, AI Intelligent Solutions
 
Scaling Up: Building a Real Estate Portfolio from a Single Unit
This session will guide you through the journey of expanding your holdings from a single property to a diverse and lucrative portfolio. Learn about best practices in scaling investments, securing financing, and managing multiple properties.
  • Rob Chevez, Chief Visionary Officer | REALTOR®, The CAZA Group, Keller Williams Realty
  • Emmanuel Corona, Chief Commercial Officer, Ciudad Maderas USA
 
Leading with Vision: Empowering the Future of Real Estate 
 
The Impact of the NAR Settlement on the Industry
Competent buyers agents are essential to the homebuying process. Learn how the recent settlement and the elimination of broker cooperation can impact agents who provide resources and services to homebuyers far beyond assisting in the home selection process.
 
Real Estate Meets Construction: The Missing Link to Business Growth
Learn how the National Hispanic Construction Alliance (NHCA) is building strategic alliances to connect the real estate and construction industries by providing capacity building, access to capital, and business opportunities for Hispanic construction businesses.
2:15 PM–3:05 PM PT
Top 250 Photos on the main stage (INVITATION ONLY, Must RSVP to participate) 
3:15 PM–4:45 PM PT
General Session V
 
 
 
#PowerPartners: The NAHREP Network Transforming Latino Homeownership
NAHREP continues to be the leading industry business growth partner. Meet our new partners and learn about their unique efforts and how they plan to better serve the most dominant demographic of new homebuyers.
 
Powerhouses of Property: The Industry's Next Great Conquest
Join industry titans in a series of fireside chats about the present and future of the real estate industry. When Leo Pareja took over as CEO of eXp Realty, he said, "I'm here not just to lead, but to ignite a revolution." As one of the industry's top coaches, Mike Ferry coaches hundreds of real estate leaders. Rich Barton's Zillow is synonymous with industry leadership and innovation. You won't want to miss the wisdom from three of the most influential players in the industry.
  • Mike Ferry, CEO, The Mike Ferry Organization
  • Leo Pareja, CEO, eXp Realty
 
¡Éxito Latino! Recognizing NAHREP's Top 250 Agents and Loan Officers
Join us for an uplifting ceremony honoring the NAHREP Top 250 Latino Agents and Mortgage Originators! Celebrate the incredible achievements of the top three winners from the team, individual, and LO categories, who have helped thousands of families and individuals achieve the dream of homeownership. Come together to recognize and applaud the dedication and excellence of our fellow agents and mortgage originators in receiving this highly-regarded distinction.
5:30 PM–6:30 PM PT
Top 250 Reception
Dance, mingle, and make key connections with the top leading real estate and lending professionals during this reception.
Sunday, September 15
8:00 AM–10:00 AM PT
Government Affairs Director Boot Camp (INVITATION ONLY)
The Government Affairs Director Boot Camp is a two-hour intensive training session for all current and future NAHREP Chapter Government Affairs directors and their boards. The training will include four unique presentations and mastermind sessions designed to prepare chapters to excel in the advocacy efforts. This session is by invitation only for NAHREP chapter board members.
10:00 AM–12:00 PM PT
NAHREP Alumni at L’ATTITUDE (INVITATION ONLY) 
2:00 PM–5:00 PM PT
Tony Robbins Live! Presented by NAHREP
Tickets for this event must be purchased separately during the registration process, this is NOT automatically included within your event registration. Tony Robbins, the world-renowned motivational speaker, entrepreneur, and best-selling author, joins the NAHREP familia for an electrifying and curated session. With his unparalleled energy, transformative insights, and powerful storytelling, Tony Robbins has inspired millions to unlock their potential and achieve extraordinary success. Join us as he shares his profound wisdom and actionable strategies tailored for our community, empowering us to elevate our impact in the real estate industry and beyond. This is an unforgettable opportunity to gain inspiration from one of the most influential voices of our time.
  • Tony Robbins