Data on Hispanic homeownership and color trends to be revealed

CLEVELAND, OH – March 24, 2014 – (HISPANICIZE WIRE) – Sherwin-Williams will partner with the National Association of Hispanic Real Estate Professionals (NAHREP) at Hispanicize to reveal findings of the State of Hispanic Homeownership report on Wednesday, April 2, InterContinental Miami (Press Room), 100 Chopin Plaza, Miami, FL 33131 at 3pm. Sherwin-Williams will demonstrate how cultural influences drive Hispanic color choices, while NAHREP will reveal data on Hispanic population growth rate, household formation, education achievement, entrepreneurial endeavors, and workforce profiles.

“The NAHREP State of Hispanic Homeownership Report examines important demographic trends that shape the U.S. homebuyer market and documents the emergence of Hispanics as a critical force in the housing market,” says Gary Acosta, NAHREP CEO. “We are honored to partner with Sherwin-Williams on the release of this report because of their understanding of Hispanic culture and the powerful role of color and aesthetics in the home buying process”.

“Sherwin-Williams is thrilled to collaborate with NAHREP as they show how one of the fastest growing populations in the United States strengthens our economy through homeownership,” says Jason Riveiro, Multicultural Marketing Director, Sherwin-Williams. “We are committed to providing culturally relevant color selections for Latinos by reporting how Hispanic heritage shapes products like our Caribbean Color palette and our 2014 Color Forecast – Intrinsic.”

The complete NAHREP report will be available for download via the Sherwin-Williams Hispanic online portal, or after the Hispanicize presentation on April 2. For more information on Sherwin-Williams Latino, visit Facebook