With annual purchasing power of $1.5 trillion, the nation’s largest and fastest growing minority group is reshaping the way goods and services are delivered across the marketplace. In the housing sector, Hispanics are expected to become a key driver in the first-time homebuyer market and will comprise as much as 55.5 percent of new homeowners.
NAHREP members are an important link to Hispanic homebuyers. As trusted advisors, NAHREP professionals influence brand and purchase choices on a variety of products and services.
NAHREP’s partnership program offers companies a variety of ways to position products and services to a key audience that is a vital conduit to Hispanic homebuyers.
To find out how you or your company can join the movement and partner with NAHREP, download the NAHREP Partnership Program Document
Hispanic Homeownership Growth Since 2012:
SOURCE: U.S. Census Bureau
Top 100 U.S. Metros:
Concentration of Hispanic Population and 2017 Natural Disasters
SOURCE: California Department of Forestry and Fire Protection, Federal Emergency Management Agency, U.S. Census Bureau
Hispanic vs. General Population Attitudes:
SOURCE: Fannie Mae