NCS President Maria Zywiciel was featured in the September issue of National Mortgage Professional Magazine and gave insight into the effect culture plays on marketing in the housing industry. The article takes a look at language, the concept of time, food, and music, among other factors, which should play a role in the marketing strategy of a company to achieve success. As the key drivers of growth in the housing sector, targeting Latino consumers is critical to any company looking for longevity in the industry. Read the entire article and learn more about the importance of culturally strategic marketing here.