December 18, 2014


The Voice for Hispanic Real Estate® and proud champions of homeownership for the Hispanic community.

In this edition:

Industry Update
Fannie Mae's 97% LTV mortgage could provide the market with a nice boost in 2015
Association Announcements
Membership Matters: National Unveils Membership Drive
The Chapter Insider
3 Ways to Build Your Membership Base in 2015


NAHREP Event Calendar

Mar 30 - Apr 1, 2015
2015 NAHREP Housing Policy & Hispanic Lending Conference
Fairmont Washington DC, Gerogetown

2015 NAHREP Housing Policy & Hispanic Lending Conference
Click for more information



NAHREP Sponsors


Contact NAHREP

NATIONAL ASSOCIATION OF HISPANIC REAL ESTATE PROFESSIONALS ®

591 Camino de la Reina, Suite 720
San Diego, CA 92108

Tel: (858) 622-9046
Fax: (619) 864-1090
http://nahrep.org/

NAHREP and the NAHREP Logo are registered trademarks of The National Association of Hispanic Real Estate Professionals®.

Sherwin-Williams

Fannie Mae's 97% LTV mortgage could provide the market with a nice boost in 2015


By Gary Acosta

Low down payment mortgages are essential for most first time buyers. Most people in the industry understand this. FHA is one solution. FHA loans require a 3.5% down payment and include a number of product flexibilities that have made it possible for millions of consumers to participate in homeownership for the first time. However, because of rising MIP premiums, FHA has become less affordable for many buyers. This is why Fannie Mae's 97% LTV MyCommunityMortgage is a welcome addition to a real estate market that is starting to show substantial weakness primarily due to a steep drop-off of first time buyers. Conventional financing may not be flexible as FHA but for borrowers with good credit it is a more affordable option. Conventional loans have less upfront fees and when the property appreciates enough, mortgage insurance premiums can be eliminated without refinancing.

Hispanics represent about half of all new household formations in America. Many of today's potential homebuyers are Latinos with little generational wealth, making low down payment mortgages essential if the nation is to benefit from the buying power they represent. When NAHREP President, Jason Madiedo was invited to the White House last summer to discuss ways to stimulate the housing market, he firmly advocated for the need for Fannie Mae and Freddie Mac to offer 3% down payment mortgages. He went on to say that "A growing middle class is the key to a strong economy and sustainable homeownership is still the best gateway to the middle class for most Americans." The economy needs more buyers in the market. It's a good thing that the FHFA is getting this; hopefully others in government and the private sector will soon follow.


Membership Matters: National Unveils Membership Drive


By Zaba Rashan

NAHREP is excited launch its first ever cross-Chapter membership drive aimed at growing the overall membership base over the next two years. Starting on January 1, 2015, the annual standard membership rate will be discounted to $49 per year for first time members as well as membership renewals. This affordable membership rate is designed to attract lifelong members who believe in the mission of sustainable Hispanic homeownership, but who might not have exposure or experience with the association. Chapter Boards are encouraged to invite their colleagues to take part in this special discounted membership rate.

Membership fees are an important resource to NAHREP. They fund important Chapter educational events that make being a part of the association meaningful. They allow the association's members the opportunity to advocate for sustainable homeownership on Capitol Hill at the Policy Conference every year. And most importantly, membership dues create a space in which real estate professionals are able to exchange industry-changing ideas. Fostering an engaged, active and growing membership base is an important ongoing focus for the association. The membership campaign will last through December 2016. Let's make 2015 a record year for first-time members!


The Chapter Insider


3 Ways to Build Your Membership Base in 2015


By Leah Nolan

The New Year brings new opportunity and a fresh outlook for so many of us. We commit ourselves to new resolutions, from promising to work out every day, to spending more time with the family, or putting away money for a rainy day. But what are your NAHREP resolutions? This year let's go big! Let's build our Chapter membership by giving it some grassroots love and care. Here are 3 easy ways to grow your local membership base and create a force to be reckoned with:

  1. Make presentations: Target your local real estate offices and set up presentations that introduce you and NAHREP to its agents. Get the message out with genuine face-to-face contact.

  2. Tell the NAHREP story: The NAHREP message is a powerful one, and each and every one of us has a personal story to share on why we are drawn to the organization. Share that story with your colleagues! It's meaningful and people will connect with the passion you convey.

  3. Video marketing: Video marketing is the most effective way of communicating in the digital age, and Latinos consume videos at a higher rate than any other consumer. Most of us have a high quality digital camera right at our fingertips: our mobile phones! Create short 20-second testimonial videos and get them out through Facebook and Twitter. This will create buzz and get the NAHREP message out!

What are your tried and true methods for membership recruitment? Share with us on Twitter, @nahrep!