Latest News
A Joint Statement from L’ATTITUDE Co-Founders Gary Acosta and Sol Trujillo
L’ATTITUDE began with a vision to create a new and accurate narrative about Latinos in America’s New Mainstream Economy. It evolved into a major media event that has shared the most compelling data and conversations showcasing the achievements of some of the best and brightest in all sectors of the economy.
The 2024 Top Latino Owned Business List is Out Now!
he Top Latino-Owned Business List is now available in the 2024 State of Hispanic Wealth Report and on the Top Latino-Owned Business List webpage! Check out the honorees and let’s celebrate their entrepreneurial spirit and contributions to advancing Latino homeownership.
2024 State of Hispanic Wealth Report
The State of Hispanic Wealth Report analyzes how the Hispanic community is faring in terms of building wealth, with a specific focus on the Hispanic Wealth Project’s component goals of real estate, business ownership, financial assets, and asset protection. This year’s report introduces the next ten-year goals for Hispanic wealth creation in America.
Social Media Feeds
𝗔 𝗝𝗼𝗶𝗻𝘁 𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝗟’𝗔𝗧𝗧𝗜𝗧𝗨𝗗𝗘 𝗖𝗼-𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗚𝗮𝗿𝘆 𝗔𝗰𝗼𝘀𝘁𝗮 𝗮𝗻𝗱 𝗦𝗼𝗹 𝗧𝗿𝘂𝗷𝗶𝗹𝗹𝗼:![]()
![]()
L’ATTITUDE began with a vision to create a new and accurate narrative about Latinos in America’s New Mainstream Economy. It evolved into a major media event that has shared the most compelling data and conversations showcasing the achievements of some of the best and brightest in all sectors of the economy.![]()
![]()
In seven short years, nearly 40,000 attendees participated in the L’ATTITUDE event, where they have made connections, acquired customers, and witnessed conversations with CEOs, entrepreneurs, investors, a-list celebrities, and two U.S. Presidents.![]()
![]()
Our goal was to establish a benchmark for business conferences. That goal was achieved through unique branding and positioning of a business event centered on Latinos and Latinas as drivers of The New Mainstream Economy in 21st-century America. Special thanks to the significant contributions of the NAHREP staff and organization as partners.![]()
![]()
We want to acknowledge and thank the sponsors, partners, and participants over the last seven years who helped bring our vision to life. We also thank our partners Emilio Estefan and Oscar Muñoz, who contributed to the event's success.![]()
![]()
While 2024 was the last event called L’ATTITUDE, the vision that drove us both will continue and will drive our separate new, expanded, and exciting individual initiatives.![]()
![]()
—Gary Acosta and Sol Trujillo, Co-Founders of L'ATTITUDE
Premier National Partners
