Bank of America’s new options address needs of Hispanic prospective homeowners, growing market
Bank of America’s recent Community Homeownership Commitment™, first introduced in April, has received positive feedback for its impact on first-time homebuyers, an audience which is increasingly comprised of Latinx consumers.
“More than 60% of U.S. Hispanics are millennials or younger, meaning they are just now aging into financial services experiences and major purchases such as homeownership,” explained 2019 NAHREP President David Acosta. Home purchases in the last decade have reflected this demographic shift, with Latinxs accounting for 63% of net U.S. homeownership growth between 2008 and 2018.